--- title: "Homepage" description: "Google Partner Premier agency (top 3% PPC in Spain). Profitable leads on Google, Microsoft and LinkedIn with our own anti-fraud tech." url: "https://faktica.com/en/" date_modified: "2026-08-10T13:51:43+00:00" --- # The only effective defense against targeted fraud in Google Ads. We shield your investment from personalized attacks with technology foundnowhere else in the world, and we reclaim every euro lost to Google with forensic-gradeevidence. Measured. Stopped. Recovered. [Request an audit](#forumularioanalisis) [Meet the team](/en/about-us/) --- ![](https://faktica.com/wp-content/uploads/2026/06/b4099d345670eca691bf8220432b1eb1.png) Meet the team ## We generate high-quality, profitable leads for large companies through Google Ads, Microsoft Advertising and LinkedIn Ads. +15 years of experience +15 años International management +50 countries €4M managed in 2025 4M € Return on ad spend (ROAS) above 8 in 2025 +8 ROAS ![](https://faktica.com/wp-content/uploads/2026/06/9a40fbc2484552a9eddeef9af7e953d1.png) WHO WE ARE ## Digital marketing based on mathematics, statistics and rigorous data analysis. Fáktica Analytics manages Google Ads, Microsoft Advertising and LinkedIn Ads campaigns for several of Spain's largest companies in insurance, energy and education. We apply proprietary technology developed through R&D funded by the CDTI to optimize ad investment across the entire conversion cycle: from traffic to lead, and from lead to sale. ![Edificio corporativo acristalado que ilustra el enfoque de marketing digital basado en datos de Fáktica](https://faktica.com/wp-content/uploads/2026/07/kenrick-baksh-Wm8opOd-MDE-unsplash-1-scaled.jpg) ![](https://faktica.com/wp-content/uploads/2026/06/f1bdf149c15c21ecde1d2bbb13037b5e.png) OUR CLIENTS ## Companies that trust us ![](https://faktica.com/wp-content/uploads/2026/06/accenture.png) ![](https://faktica.com/wp-content/uploads/2026/06/adeslas.png) ![](https://faktica.com/wp-content/uploads/2026/06/applus.png) ![](https://faktica.com/wp-content/uploads/2026/06/bmw.png) ![](https://faktica.com/wp-content/uploads/2026/06/boslan.png) ![](https://faktica.com/wp-content/uploads/2026/06/dkv.png) ![](https://faktica.com/wp-content/uploads/2026/06/guro-de-salud.png) ![](https://faktica.com/wp-content/uploads/2026/06/isla-solar.png) ![](https://faktica.com/wp-content/uploads/2026/06/link-mobilitiy.png) ![](https://faktica.com/wp-content/uploads/2026/06/mapfre.png) ![](https://faktica.com/wp-content/uploads/2026/06/open-clorsers.png) ![Logo de REMM Guitart, concesionario oficial Renault y Dacia](https://faktica.com/wp-content/uploads/2026/06/remm.png) ![](https://faktica.com/wp-content/uploads/2026/06/repsol.png) ![](https://faktica.com/wp-content/uploads/2026/06/sanitas.png) ![](https://faktica.com/wp-content/uploads/2026/06/situm.png) ![](https://faktica.com/wp-content/uploads/2026/06/sunsundegui.png) ![](https://faktica.com/wp-content/uploads/2026/06/axa-1.png) ![](https://faktica.com/wp-content/uploads/2026/06/accom-1.png) --- ![](https://faktica.com/wp-content/uploads/2026/06/90bf96ad831a5cf7e89d0157bdfa24d4.png) SERVICES ## Three ways to grow your account. ### B2B Digital Marketing For companies with long sales processes and high deal sizes. We optimize every stage of the conversion cycle, from initial acquisition to closing the sale, integrating marketing and CRM data. [Learn more](/en/digital-marketing-b2b/) ### Lead Generation Qualified acquisition for large companies in competitive markets. We apply proprietary technology and machine learning to identify leads with a high probability of conversion and filter out unprofitable traffic.. [Learn more](/en/lead-generation/) ### Proximity Campaigns For retail and networks of physical stores. We measure the real impact of digital advertising on in-store visits and sales, using our own attribution methodology. [Learn more](/en/proximity-campaigns/) --- ![](https://faktica.com/wp-content/uploads/2026/06/cf7b52818a167134db916542d3866011.png) METHODOLOGY ## 5 phases, from audit to ongoing management. Every client has a direct account manager and access to the technical team from day one. ![](https://faktica.com/wp-content/uploads/2026/06/4fdb27e07e5a996e12ec885822978e8d.png) ### Audit Technical review of your current account, tracking setup, competitive analysis, and detection of fraud and inefficiencies in ad spend. ![](https://faktica.com/wp-content/uploads/2026/06/4fdb27e07e5a996e12ec885822978e8d.png) ### Diagnosis A detailed report with findings, improvement opportunities and a projection of expected results. We define the project's strategic KPIs together. ![](https://faktica.com/wp-content/uploads/2026/06/f8922ea36488a5e036e859c4e5fe4266.png) ### Data infrastructure Integration of account data with CRM, ERP and the client's other data sources into a centralized repository (BigQuery). Advanced measurement setup. ![](https://faktica.com/wp-content/uploads/2026/06/37df5d2c04695e1e88f06238e16630a9.png) ### Implementation Deployment of our proprietary technologies, campaign restructuring, and configuration of optimization rules geared to the agreed business KPIs. ![](https://faktica.com/wp-content/uploads/2026/06/3ca19633f3c996a5ca000371e2bbb49e.png) ### Ongoing management Monthly optimization with reporting geared to the client's bottom line. Constant communication with the marketing and sales team. --- ![](https://faktica.com/wp-content/uploads/2026/06/a430c4b57a70ab3b261ebcd06bbb96ed.png) PROPRIETARY TECHNOLOGY CDTI R&D 2022–2024 ## Five software tools developed at Fáktica Applied to every account we manage. They solve problems the ad platforms don't. ![Anti-Fraude, tecnología de Fáktica contra el fraude de clics en Google Ads](https://faktica.com/wp-content/uploads/2026/07/mohammad-rahmani-_Fx34KeqIEw-unsplash-1-scaled.jpg) ### Anti-Fraud Protects your Google Ads investment from fraudulent traffic. It detects and filters bots, malicious clicks and click farms in Search, Display, PMax, Video and Demand Gen, without affecting real users. ![Max Profits, software de Fáktica que optimiza las campañas por beneficio neto](https://faktica.com/wp-content/uploads/2026/07/7-1.png) ### MAX PROFIT© Bids for your real net profit, not just ROAS. Our algorithms calculate the CPC that maximizes each keyword's profit and recalculate it every hour. ![Sincro, software de Fáktica que sincroniza la inversión con la capacidad del call center](https://faktica.com/wp-content/uploads/2026/07/5-1.png) ### Sincro Syncs your Google Ads campaigns with your call center's real capacity. It adjusts spend in real time so you don't lose leads at the peaks or waste budget in the troughs. ![Antibot, software de Fáktica que bloquea el tráfico no humano en Google Ads](https://faktica.com/wp-content/uploads/2026/07/4-1.png) ### Antibot Eliminates the non-human traffic that poisons your data in Display, PMax, Video and Demand Gen. It excludes fraudulent placements and micro-zones using machine learning, without interfering with Smart Bidding. ![Regulación inteligente de partners, tecnología de Fáktica para repartir el tráfico entre socios](https://faktica.com/wp-content/uploads/2026/07/1-1.png) ### Smart partner regulation Coordinates in real time the network of partners bidding on your brand in Google Ads. It reduces internal CPC inflation, distributes traffic precisely, and reacts to competitors. --- ![](https://faktica.com/wp-content/uploads/2026/06/9a40fbc2484552a9eddeef9af7e953d1.png) TEAM ## Specialists in digital marketing, analytics and advertising technology development. Every account has a direct manager and access to the technical team from the start of the project. [Meet the team](/en/about-us/) FOUNDING PARTNER · CEO Marcos Ferreiro Linkedin Aeronautical Engineer (UPM) and Master in Public Administration (Harvard University). He began his career in the aerospace sector, modeling fluid dynamics systems. He teaches impact evaluation at IE Business School. CO-FOUNDING PARTNER & BOARD MEMBER Pablo Marco Linkedin Mining Engineer and Master in Public Management (Harvard University). He worked as a consultant at McKinsey and in 2005 founded Iguana Sell, a pioneering e-commerce company in Spain. He is an associate vice dean at IE University – School of Politics, Economics & Global Affairs. DATA ANALYST Aliona Blidari Linkedin Our guardian angel for analytics. Aliona studied Mathematics and Business Administration at the Trade Co-operative University of Moldova before moving to Spain. Her passion for mathematics, traveling, and learning new things has remained intact, and it led her to Fáktica in 2024. SOCIAL MEDIA, CRM & CONTENT Álvaro Rebollo Linkedin Telecommunications Engineer (Polytechnic University of Madrid), he has spent two decades in digital marketing, streaming and CRM — first at BMG and Sony Music, and later leading his own project, Los Amigos Digitales. He has collaborated with Fáktica since 2022 on social media campaigns and content development. PPC, ANALYTICS & CONTENT Javier Pérez Linkedin Aeronautical Engineer (Polytechnic University of Madrid), he worked for 15 years at Airbus Defence & Space before moving to St. Louis (USA), where he currently lives. A chess master and expert in statistics and data science, he has collaborated with Fáktica since 2019 on algorithm development, data analytics, PPC campaign management and technical content development. TECHNOLOGY DIRECTOR Jonatan Castaño Linkedin Aeronautical Engineer (Polytechnic University of Madrid) and graduate in Social and Cultural Anthropology (UNED). He worked in data analysis at EADS and Airbus, and from there moved into optimizing digital marketing campaigns. PRODUCT DEVELOPMENT DIRECTOR José Gómez Linkedin Degree in Economics and Business (UCM) with a postgraduate degree from the Hanken School of Economics (Helsinki). An expert in Mobile Marketing and Mobile Value-Added Services, he has worked with telcos and entertainment and consumer brands across LATAM and EMEA. Passionate about digital marketing and UX optimization. GRAPHIC DESIGNER Lisle Ordóñez Linkedin A graphic designer and audiovisual director, winner of international awards for best art direction at the Dark Comedy Film Festival in Los Angeles (2023) and the ACTRUM Film Festival (2021), Lisle has collaborated with Fáktica Analytics since 2021. She has designed advertising campaigns and graphic pieces for Microsoft, Kodak, the European Union and STIB Belgium. Her artistic work can be seen here. SENIOR SOFTWARE DEVELOPER Oleksandr Vernadsky Linkedin A senior .NET developer and TensorFlow-certified, Oleksandr holds a master's in Computer Science from the V.I. Vernadsky Taurida National University (Ukraine). He is an expert in web application development and a lover of the beaches of Asturias, where he surfs whenever he can. He has collaborated with Fáktica since 2022. DATA ANALYST Vazgen Movsesyan Linkedin Graduate in Accounting and Finance (University of Oviedo), he began his career in auditing and business advisory, later joining the Fáktica team as a Junior Analyst, where he combines analysis with overseeing the company's finances. DATA ANALYST Ana María Ramírez Linkedin Holder of a Master's in Financial Advisory and Planning (Rey Juan Carlos University), she began her career in financial advisory, later joining the Fáktica team as a Junior Analyst. --- ![](https://faktica.com/wp-content/uploads/2026/06/80d0c2ed03630cf1f3b8c82d44ee7de9.png) PROJECTS ## Real-world applications of our methodology and technology across different projects. The main goal of our campaigns: to increase our clients' profits in a measurable way. [View projects](/en/our-work/) B2B SOFTWARE Situm Indoor Positioning Quality B2B leads in 70 countries with a ROI above x4 Qualified lead generation in more than 70 countries, optimizing spend by customer Lifetime Value, with positive returns from the second month. ROI at 2.5 years x4 B2B CALL CENTER Accom Online acquisition of new customers for insurance, education, energy and utilities A 330% increase in ROAS through our proprietary net-profit maximization technology integrated with BigQuery and offline tracking. Net profit in 10 months x6 B2C HOSPITALITY Carmencita Brunch Bringing customers into the venues of a brunch franchise in Madrid Digital launch of two new venues in Lavapiés and La Latina, acquiring new customers at €2/customer with over €4 gross profit per euro invested. Customers in 12 months + 200 % B2B ENGINEERING Boslan Commercializing green hydrogen projects Reaching executives at major Spanish energy companies through technical white papers and LinkedIn Ads, opening new markets for Boslan. ROI far above the investment x30 B2C INSURANCE Health insurance New customer acquisition for a major health insurer Scaling leads with a stable acquisition cost in an ultra-competitive market, adapting spend in real time to the sales team's capacity. Daily policies +60 B2C INSURANCE Salud Mediterránea Making online sales profitable and drawing new customers to physical stores An omnichannel strategy with geo-targeted campaigns for the physical store and Google Shopping optimized by net profit, achieving +88% online profit in one year. Online sales +126% B2C ENERGY Isla Solar Installation and maintenance of photovoltaic solar energy systems for individuals and businesses. A red-hot solar market and soaring competition. We worked on three fronts: organizing the data, automating management with our technology, and closing the loop with offline tracking. Lead volume x4 B2C AUTOMOTIVE Remm Guitart Official Renault and Dacia dealer with sales and aftersales centres across six towns in the province of Barcelona. A fiercely competitive new and used car market, and a buyer who rarely leaves a digital trail. We worked on three fronts: measuring dealership visits accurately, allocating spend by geographic profitability, and shielding the budget from fraudulent traffic. Cost per sale, used & new ~€400 --- ![](https://faktica.com/wp-content/uploads/2026/07/29a45a113f7b7ff8e91c6742a60ff655.png) REVIEWS ## What do our clients say? "The Fáktica team gives us commitment, trust and efficiency. They adapt to our changes and needs, supporting us at every step to reach our strategic goals. And the numbers prove it." Isaac GómezCEO, Boslan (part of Accenture) "With Fáktica our investment is always optimized and aligned with the company's goals. Thanks to them, SEM and SEO have become priority actions because of the ROI achieved. They contribute to our strategic marketing and sales decisions." David OreiroMarketing Manager, Situm "Highly qualified professionals. They find solutions to the challenges we bring them. They're very easy to work with." Aurelio JiménezCTO, Zapiens "They didn't just implement the project we'd agreed on — they also proposed several additional KPIs that proved extremely useful" Diego RodríguezMarketing Director, Link Mobility "They generated dozens of B2B sales leads for us, along with information and location data on potential customers. They're helping us consolidate and expand in Peru, Chile, Mexico, Colombia, Argentina and Panama." Tomás García CEO, FBA Consulting "I recommend Fáktica 100% to any business looking to drive customers to their premises or physical store. Since March 2022 they've been running our Google Ads campaigns on weekdays, which is traditionally when we have the fewest customers. In the first 3 months we increased bookings by 80%, and within a year we had already tripled them!" Beatriz GurdielOwner, Carmencita Brunch "Working with Fáktica has been the step up in quality we needed at Remm Guitart. After trying several web developers, training ourselves internally to be self-sufficient, and seeking support from multinationals, the only solution that has truly delivered tangible growth in leads and sales has been Fáktica. On top of that, their closeness and constant attention to our business have allowed us to optimise our investments and significantly improve profitability." Víctor CabréCEO, Remm Guitar --- ## Do you suspect you're paying for fraudulent traffic? We analyze your Google Ads account and tell you whether you're a victim of fraud, how much it's costing you, and what can be recovered. *** ***Confidential diagnosis. **We reply within 24 hours.** Name Email Company or website Monthly Google Ads spend Less than €1,000/month €1,000 to €2,000/month €2,000 to €10,000/month €10,000 to €50,000/month More than €50,000/month Campaign types affected (select all that apply) Search PMax Demand Gen Display Not sure What makes you suspect fraud? I have read and accept the privacy policy Send