The team behind Fáktica

Engineers, analysts and Google Ads specialists with over 15 years of experience generating business through digital channels.

ABOUT FÁKTICA

Engineering applied to digital marketing

The founders of Fáktica Analytics bring together over 15 years of experience in management, strategic consulting, technology and digital marketing. As founders of one of Spain's pioneering e-commerce companies, we apply big data analysis and automation to dramatically improve results.

Our services combine deep knowledge of digital marketing tools, strategic consulting methodologies, and the application of data analysis and automation techniques.

What do we offer our clients?

Results

Our primary goal is to achieve better results for our clients — whether by maximizing net profit, increasing sales, boosting awareness of a new brand or product, or improving return on investment (ROI). Our results have earned us the Google Premier Partner 2025 certification, awarded to the top 3% of Spanish PPC agencies.

Communication

Closeness and fluid communication with the client are critical factors in the success of our projects. This proximity ensures our goals are perfectly aligned and lets us correct course when needed.

Technology & Analytical Rigor

As a famous ad slogan goes, power is nothing without control. Likewise, data has no value unless it's analyzed rigorously. Using techniques and theories from mathematics, statistics, information science and computing, we turn that data into clear, actionable conclusions. Our focus on constant innovation earned us the NEOTEC grant from the CDTI, through which Spain's Ministry of Science and Innovation supports the most cutting-edge technology startups.

Social Commitment

Fáktica is committed to those most in need, donating 5% of its annual net profit to humanitarian non-governmental organizations (NGOs).

What do we offer our clients?

Social Commitment

Fáktica is committed to those most in need, donating 5% of its annual net profit to humanitarian non-governmental organizations (NGOs).

Communication

Closeness and fluid communication with the client are critical factors in the success of our projects. This proximity ensures our goals are perfectly aligned and lets us correct course when needed.

Results

Technology & Analytical Rigor

TEAM

Specialists in digital marketing, analytics and advertising technology development.

FOUNDING PARTNER · CEO

Marcos Ferreiro

Aeronautical Engineer (UPM) and Master in Public Administration (Harvard University). He began his career in the aerospace sector, modeling fluid dynamics systems. He teaches impact evaluation at IE Business School.

CO-FOUNDING PARTNER & BOARD MEMBER

Pablo Marco

Mining Engineer and Master in Public Management (Harvard University). He worked as a consultant at McKinsey and in 2005 founded Iguana Sell, a pioneering e-commerce company in Spain. He is an associate vice dean at IE University – School of Politics, Economics & Global Affairs.

DATA ANALYST

Aliona Blidari

Our guardian angel for analytics. Aliona studied Mathematics and Business Administration at the Trade Co-operative University of Moldova before moving to Spain. Her passion for mathematics, traveling, and learning new things has remained intact, and it led her to Fáktica in 2024.

SOCIAL MEDIA, CRM & CONTENT

Álvaro Rebollo

Telecommunications Engineer (Polytechnic University of Madrid), he has spent two decades in digital marketing, streaming and CRM — first at BMG and Sony Music, and later leading his own project, Los Amigos Digitales. He has collaborated with Fáktica since 2022 on social media campaigns and content development.

PPC, ANALYTICS & CONTENT

Javier Pérez

Aeronautical Engineer (Polytechnic University of Madrid), he worked for 15 years at Airbus Defence & Space before moving to St. Louis (USA), where he currently lives. A chess master and expert in statistics and data science, he has collaborated with Fáktica since 2019 on algorithm development, data analytics, PPC campaign management and technical content development.

TECHNOLOGY DIRECTOR

Jonatan Castaño

Aeronautical Engineer (Polytechnic University of Madrid) and graduate in Social and Cultural Anthropology (UNED). He worked in data analysis at EADS and Airbus, and from there moved into optimizing digital marketing campaigns.

PRODUCT DEVELOPMENT DIRECTOR

José Gómez

Degree in Economics and Business (UCM) with a postgraduate degree from the Hanken School of Economics (Helsinki). An expert in Mobile Marketing and Mobile Value-Added Services, he has worked with telcos and entertainment and consumer brands across LATAM and EMEA. Passionate about digital marketing and UX optimization.

GRAPHIC DESIGNER

Lisle Ordóñez

A graphic designer and audiovisual director, winner of international awards for best art direction at the Dark Comedy Film Festival in Los Angeles (2023) and the ACTRUM Film Festival (2021), Lisle has collaborated with Fáktica Analytics since 2021. She has designed advertising campaigns and graphic pieces for Microsoft, Kodak, the European Union and STIB Belgium. Her artistic work can be seen here.

SENIOR SOFTWARE DEVELOPER

Oleksandr Chernenko

A senior .NET developer and TensorFlow-certified, Oleksandr holds a master's in Computer Science from the V.I. Vernadsky Taurida National University (Ukraine). He is an expert in web application development and a lover of the beaches of Asturias, where he surfs whenever he can. He has collaborated with Fáktica since 2022.

DATA ANALYST

Vazgen Movsesyan

Graduate in Accounting and Finance (University of Oviedo), he began his career in auditing and business advisory, later joining the Fáktica team as a Junior Analyst, where he combines analysis with overseeing the company's finances.

DATA ANALYST

Ana María Ramírez

Holder of a Master's in Financial Advisory and Planning (Rey Juan Carlos University), she began her career in financial advisory, later joining the Fáktica team as a Junior Analyst.

our clients

Companies that trust us

REVIEWS

What do our clients say?

"The Fáktica team gives us commitment, trust and efficiency. They adapt to our changes and needs, supporting us at every step to reach our strategic goals. And the numbers prove it."

"With Fáktica our investment is always optimized and aligned with the company's goals. Thanks to them, SEM and SEO have become priority actions because of the ROI achieved. They contribute to our strategic marketing and sales decisions."

"Highly qualified professionals. They find solutions to the challenges we bring them. They're very easy to work with."

"They didn't just implement the project we'd agreed on — they proposed several additional KPIs that were extremely useful."

"They generated dozens of B2B sales leads for us, along with information and location data on potential customers. They're helping us consolidate and expand in Peru, Chile, Mexico, Colombia, Argentina and Panama."

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