About Us

We are engineers and designers with 15 years of experience
in generating business through digital channels.

About Us

We are engineers and designers with 15 years of experience
in generating business through digital channels.

Logo Faktica

Our team

The founders of Fáktica Analytics bring together more than 15 years of experience in management, strategic consulting, technology, and digital marketing. As founders of one of Spain’s pioneering e-commerce companies, we apply big data analysis and automation to dramatically improve results.

Our services integrate deep knowledge of digital marketing tools, strategic consulting methodologies, and the application of data analysis and automation techniques.

Logo Faktica

Our team

The founders of Fáktica Analytics bring together more than 15 years of experience in management, strategic consulting, technology, and digital marketing. As founders of one of Spain’s pioneering e-commerce companies, we apply big data analysis and automation to dramatically improve results.

Our services integrate deep knowledge of digital marketing tools, strategic consulting methodologies, and the application of data analysis and automation techniques.

Pablo Marco

Co-Founder, CEO

Mining Engineer with a Master’s in Public Administration from Harvard University. He worked as a consultant at McKinsey and in 2005, he co-founded one of the pioneering e-commerce companies in Spain, Iguana Sell. He is a professor of digital project management at the Instituto de Empresa.

Marcos Ferreiro

Co-Founder, CTO

Aerospace Engineer (UPM) and Master in Public Administration (Harvard University). He began his professional career in the aerospace sector, specializing in fluid dynamics system modeling. He also teaches impact assessment at the Instituto de Empresa.

Jonatan Castaño

Head of R&D

Aerospace Engineer (Polytechnic University of Madrid) and Bachelor of Social and Cultural Anthropology (UNED). He worked in data analysis at EADS and Airbus. From there, he shifted towards optimizing digital marketing campaigns.

Cristina Capón

SALES MANAGER

Bachelor’s degree in Advertising and Public Relations, passionate about marketing and communication with over 15 years of experience in campaign management and selling projects focused on results.

Álvaro Rebollo

Social Media, CRM, and Content Development

Telecommunications Engineer (Polytechnic University of Madrid) with two decades of experience in digital marketing, streaming, and CRM. He started his career at BMG and Sony Music before founding his own project, “los amigos digitales.” He has been collaborating with Fáktica since 2022 on social media campaigns and content development.

Lisle Ordóñez

Graphic Designer

Graphic designer and award-winning audiovisual director, recognized for best art direction at the Dark Comedy Film Festival in Los Angeles (2023) and the ACTRUM Film Festival (2021). Lisle has been collaborating with Fáktica Analytics since 2021. She has designed advertising campaigns and graphic pieces for Microsoft, Kodak, the European Union, and STIB Belgium. You can view her artistic work here.

Javier Pérez

PPC, analytics, and content

Aerospace Engineer (Polytechnic University of Madrid), worked for 15 years at Airbus Defence & Space before moving to San Luis (United States), where he currently resides. Chess master and expert in statistics and data science, he has been collaborating with Fáktica since 2019 in algorithm development, data analytics, PPC campaign management, and technical content development.

Oleksandr Chernenko

Senior Software Developer

Senior .NET developer and certified in TensorFlow, Oleksandr holds a master’s degree in Computer Science from V.I. Verndsky Taurida National University (Ukraine). He specializes in web application development and is a surf enthusiast who enjoys the beaches of Asturias whenever he can. He has been collaborating with Fáktica since 2022.
Aliona Blidari

Aliona Blidari

Data analyst

Our guardian angel for analytics, Aliona studied Mathematics and Business Administration at the Trade Co-operative University of Moldova before moving to Spain. Her passion for mathematics, traveling, meeting and learning new things has remained intact, and this has led her to Fáktica in 2024.

What do we offer to our clients?

Results

Our primary goal is to achieve better results for our clients, whether it’s maximizing net profit, increasing sales, enhancing brand awareness for new products, or improving return on investment (ROI).

Our results have earned us the Google Partner Premier 2023 certification, awarded to the Top 3% of Spanish PPC agencies.

Resultados

Technology and Analytical Rigor

As a famous advertising slogan says, ‘power without control is useless.’ Similarly, data is worthless without rigorous analysis. By employing techniques and theories from mathematics, statistics, information science, and computer science, we translate this data into understandable and actionable conclusions.

Our focus on constant innovation has allowed us to receive the NEOTEC grant from CDTI (Center for Technological and Industrial Development of Spain), through which the Ministry of Science and Innovation supports the most cutting-edge technological startups.

Comunicacion

Communication

Closeness and smooth communication with the client are critical factors for the success of our projects. This proximity ensures that our objectives are perfectly aligned and allows us to adjust course when necessary.

Social Commitment

Fáktica is committed to supporting the underprivileged, donating 5% of its annual net profits to non-governmental organizations (NGOs) for humanitarian aid.

Results

Our primary goal is to achieve better results for our clients, whether it’s maximizing net profit, increasing sales, enhancing brand awareness for new products, or improving return on investment (ROI).

Our results have earned us the Google Partner Premium 2023 certification, awarded to the Top 3% of Spanish PPC agencies.

Resultados
Rigor analitico

Technology and Analytical Rigor

As a famous advertising slogan says, ‘power without control is useless.’ Similarly, data is worthless without rigorous analysis. By employing techniques and theories from mathematics, statistics, information science, and computer science, we translate this data into understandable and actionable conclusions.

Our focus on constant innovation has allowed us to receive the NEOTEC grant from CDTI (Center for Technological and Industrial Development of Spain), through which the Ministry of Science and Innovation supports the most cutting-edge technological startups.

Communication

Closeness and smooth communication with the client are critical factors for the success of our projects. This proximity ensures that our objectives are perfectly aligned and allows us to adjust course when necessary.
Comunicacion
Medico compromiso social

Social Commitment

Fáktica is committed to supporting the underprivileged, donating 5% of its annual net profits to non-governmental organizations (NGOs) for humanitarian aid.

What Do Our Customers Say?

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Included by Google in the Top 3% of Spanish PPC agencies
Neotec-CDTI-logo
Subsidized by the CDTI in 2021-2023.

FÁKTICA ANALYTICS

Calle Núñez de Balboa, 35A

28001 Madrid

Spain

 

DATALYTICS

4 Portland Ct

St. Louis, MO 63108

USA

Contact: info@faktica.com
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