--- title: "About us" description: "Meet the Fáktica team: engineers and specialists in Google Ads, analytics and proprietary technology for high-performance marketing." url: "https://faktica.com/en/about-us/" date_modified: "2026-08-10T14:04:36+00:00" --- # The team behind Fáktica We're engineers, data scientists and Google Ads specialists. Since 2019 we've been making data work for your business. [Request an audit](#forumularioanalisis) [Meet the team](#equipofaktica) --- ![](https://faktica.com/wp-content/uploads/2026/06/81bcc8d9a2aa8d45209bfa227b639100.png) ABOUT FÁKTICA ## Engineering applied to digital marketing The founders of Fáktica Analytics bring together over 15 years of experience in management, strategic consulting, technology and digital marketing. As founders of one of Spain's pioneering e-commerce companies, we apply big data analysis and automation to dramatically improve results. Our services combine deep knowledge of digital marketing tools, strategic consulting methodologies, and the application of data analysis and automation techniques. --- ## What do we offer our clients? ![](https://faktica.com/wp-content/uploads/2026/06/96ef597a1206de79fe111d1ae25af701.png) ### Results Our primary goal is to achieve better results for our clients — whether by maximizing net profit, increasing sales, boosting awareness of a new brand or product, or improving return on investment (ROI). Our results have earned us the Google Premier Partner 2025 certification, awarded to the top 3% of Spanish PPC agencies. ![](https://faktica.com/wp-content/uploads/2026/06/88ac20c134104ccd9fb3704c6c5af9bc.png) ### Communication Closeness and fluid communication with the client are critical factors in the success of our projects. This proximity ensures our goals are perfectly aligned and lets us correct course when needed. ![](https://faktica.com/wp-content/uploads/2026/06/c069e6bdb8766915bb773fb9909b23fc.png) ### Technology & Analytical Rigor As a famous ad slogan goes, power is nothing without control. Likewise, data has no value unless it's analyzed rigorously. Using techniques and theories from mathematics, statistics, information science and computing, we turn that data into clear, actionable conclusions. Our focus on constant innovation earned us the NEOTEC grant from the CDTI, through which Spain's Ministry of Science and Innovation supports the most cutting-edge technology startups. ![](https://faktica.com/wp-content/uploads/2026/06/2021e98964a3339ae2552537c472ab4c.png) ### Social Commitment Fáktica is committed to those most in need, donating 5% of its annual net profit to humanitarian non-governmental organizations (NGOs). --- ## What do we offer our clients? ![](https://faktica.com/wp-content/uploads/2026/06/2021e98964a3339ae2552537c472ab4c.png) ### Social Commitment Fáktica is committed to those most in need, donating 5% of its annual net profit to humanitarian non-governmental organizations (NGOs). ![](https://faktica.com/wp-content/uploads/2026/06/88ac20c134104ccd9fb3704c6c5af9bc.png) ### Communication Closeness and fluid communication with the client are critical factors in the success of our projects. This proximity ensures our goals are perfectly aligned and lets us correct course when needed. ![](https://faktica.com/wp-content/uploads/2026/06/96ef597a1206de79fe111d1ae25af701.png) ### Results Our primary goal is to achieve better results for our clients — whether by maximizing net profit, increasing sales, boosting awareness of a new brand or product, or improving return on investment (ROI). Our results have earned us the Google Premier Partner 2025 certification, awarded to the top 3% of Spanish PPC agencies. ![](https://faktica.com/wp-content/uploads/2026/06/c069e6bdb8766915bb773fb9909b23fc.png) ### Technology & Analytical Rigor As a famous ad slogan goes, power is nothing without control. Likewise, data has no value unless it's analyzed rigorously. Using techniques and theories from mathematics, statistics, information science and computing, we turn that data into clear, actionable conclusions. Our focus on constant innovation earned us the NEOTEC grant from the CDTI, through which Spain's Ministry of Science and Innovation supports the most cutting-edge technology startups. --- ![](https://faktica.com/wp-content/uploads/2026/06/f147878a29814a22fd64b5cd8c40312c.png) TEAM ## Specialists in digital marketing, analytics and advertising technology development. ![Marcos Ferreiro, socio fundador y director general de Fáktica](https://faktica.com/wp-content/uploads/2026/06/Marcos.png) FOUNDING PARTNER · CEO #### Marcos Ferreiro - [Linkedin](https://www.linkedin.com/in/marcos-ferreiro-rodriguez/) Aeronautical Engineer (UPM) and Master in Public Administration (Harvard University). He began his career in the aerospace sector, modeling fluid dynamics systems. He teaches impact evaluation at IE Business School. ![Pablo Marco, socio cofundador y miembro de la junta directiva de Fáktica](https://faktica.com/wp-content/uploads/2026/06/Pablo.png) CO-FOUNDING PARTNER & BOARD MEMBER #### Pablo Marco - [Linkedin](https://www.linkedin.com/in/pablomarcoblanco/) Mining Engineer and Master in Public Management (Harvard University). He worked as a consultant at McKinsey and in 2005 founded Iguana Sell, a pioneering e-commerce company in Spain. He is an associate vice dean at IE University – School of Politics, Economics & Global Affairs. ![Aliona Blidari, analista de datos en Fáktica](https://faktica.com/wp-content/uploads/2026/06/Aliona.png) DATA ANALYST #### Aliona Blidari - [Linkedin](https://www.linkedin.com/in/aliona-blidari-2483972b8/) Our guardian angel for analytics. Aliona studied Mathematics and Business Administration at the Trade Co-operative University of Moldova before moving to Spain. Her passion for mathematics, traveling, and learning new things has remained intact, and it led her to Fáktica in 2024. ![Álvaro Rebollo, responsable de redes sociales, CRM y contenidos en Fáktica](https://faktica.com/wp-content/uploads/2026/06/Alvaro.png) SOCIAL MEDIA, CRM & CONTENT #### Álvaro Rebollo - [Linkedin](https://www.linkedin.com/in/alvarorebolloena/) Telecommunications Engineer (Polytechnic University of Madrid), he has spent two decades in digital marketing, streaming and CRM — first at BMG and Sony Music, and later leading his own project, Los Amigos Digitales. He has collaborated with Fáktica since 2022 on social media campaigns and content development. ![Javier Pérez, especialista en PPC, analítica y contenidos en Fáktica](https://faktica.com/wp-content/uploads/2026/06/Javi-2.png) PPC, ANALYTICS & CONTENT #### Javier Pérez - [Linkedin](https://www.linkedin.com/in/javier-perez-martinez-175757183/) Aeronautical Engineer (Polytechnic University of Madrid), he worked for 15 years at Airbus Defence & Space before moving to St. Louis (USA), where he currently lives. A chess master and expert in statistics and data science, he has collaborated with Fáktica since 2019 on algorithm development, data analytics, PPC campaign management and technical content development. ![Jonatan Castaño, director de tecnología de Fáktica](https://faktica.com/wp-content/uploads/2026/06/Jonatan.png) TECHNOLOGY DIRECTOR #### Jonatan Castaño - [Linkedin](https://www.linkedin.com/in/jonatan-casta%C3%B1o-gonz%C3%A1lez-750ba61a9/) Aeronautical Engineer (Polytechnic University of Madrid) and graduate in Social and Cultural Anthropology (UNED). He worked in data analysis at EADS and Airbus, and from there moved into optimizing digital marketing campaigns. ![José Gómez, director de desarrollo de producto de Fáktica](https://faktica.com/wp-content/uploads/2026/06/Jose-2.png) PRODUCT DEVELOPMENT DIRECTOR #### José Gómez - [Linkedin](https://www.linkedin.com/in/josegomezposada/) Degree in Economics and Business (UCM) with a postgraduate degree from the Hanken School of Economics (Helsinki). An expert in Mobile Marketing and Mobile Value-Added Services, he has worked with telcos and entertainment and consumer brands across LATAM and EMEA. Passionate about digital marketing and UX optimization. ![Lisle Ordóñez, diseñadora gráfica en Fáktica](https://faktica.com/wp-content/uploads/2026/06/Lis.png) GRAPHIC DESIGNER #### Lisle Ordóñez - [Linkedin](https://www.linkedin.com/in/lisleom/) A graphic designer and audiovisual director, winner of international awards for best art direction at the Dark Comedy Film Festival in Los Angeles (2023) and the ACTRUM Film Festival (2021), Lisle has collaborated with Fáktica Analytics since 2021. She has designed advertising campaigns and graphic pieces for Microsoft, Kodak, the European Union and STIB Belgium. Her artistic work can be seen here. ![Oleksandr Chernenko, senior software developer en Fáktica](https://faktica.com/wp-content/uploads/2026/06/Sasha.png) SENIOR SOFTWARE DEVELOPER #### Oleksandr Chernenko - [Linkedin](https://www.linkedin.com/in/lisleom/) A senior .NET developer and TensorFlow-certified, Oleksandr holds a master's in Computer Science from the V.I. Vernadsky Taurida National University (Ukraine). He is an expert in web application development and a lover of the beaches of Asturias, where he surfs whenever he can. He has collaborated with Fáktica since 2022. ![Vazgen Movsesyan, analista de datos en Fáktica](https://faktica.com/wp-content/uploads/2026/06/Vaz.png) DATA ANALYST #### Vazgen Movsesyan - [Linkedin](https://www.linkedin.com/in/vazgenln/) Graduate in Accounting and Finance (University of Oviedo), he began his career in auditing and business advisory, later joining the Fáktica team as a Junior Analyst, where he combines analysis with overseeing the company's finances. ![Ana María Ramírez, analista de datos en Fáktica](https://faktica.com/wp-content/uploads/2026/07/ChatGPT-Image-14-jul-2026-09_53_48.png) DATA ANALYST #### Ana María Ramírez - [Linkedin](http://linkedin.com/in/ana-maría-ramírez-espinal-526a33372?utm_source=share_via&utm_content=profile&utm_medium=member_android) Holder of a Master's in Financial Advisory and Planning (Rey Juan Carlos University), she began her career in financial advisory, later joining the Fáktica team as a Junior Analyst. --- ![](https://faktica.com/wp-content/uploads/2026/06/f1bdf149c15c21ecde1d2bbb13037b5e.png) our clients ## Companies that trust us ![](https://faktica.com/wp-content/uploads/2026/06/accenture.png) ![](https://faktica.com/wp-content/uploads/2026/06/adeslas.png) ![](https://faktica.com/wp-content/uploads/2026/06/applus.png) ![](https://faktica.com/wp-content/uploads/2026/06/bmw.png) ![](https://faktica.com/wp-content/uploads/2026/06/boslan.png) ![](https://faktica.com/wp-content/uploads/2026/06/dkv.png) ![](https://faktica.com/wp-content/uploads/2026/06/guro-de-salud.png) ![](https://faktica.com/wp-content/uploads/2026/06/isla-solar.png) ![](https://faktica.com/wp-content/uploads/2026/06/link-mobilitiy.png) ![](https://faktica.com/wp-content/uploads/2026/06/mapfre.png) ![](https://faktica.com/wp-content/uploads/2026/06/open-clorsers.png) ![Logo de REMM Guitart, concesionario oficial Renault y Dacia](https://faktica.com/wp-content/uploads/2026/06/remm.png) ![](https://faktica.com/wp-content/uploads/2026/06/repsol.png) ![](https://faktica.com/wp-content/uploads/2026/06/sanitas.png) ![](https://faktica.com/wp-content/uploads/2026/06/situm.png) ![](https://faktica.com/wp-content/uploads/2026/06/sunsundegui.png) ![](https://faktica.com/wp-content/uploads/2026/06/axa-1.png) ![](https://faktica.com/wp-content/uploads/2026/06/accom-1.png) --- ![](https://faktica.com/wp-content/uploads/2026/07/29a45a113f7b7ff8e91c6742a60ff655.png) REVIEWS ## What do our clients say? "The Fáktica team gives us commitment, trust and efficiency. They adapt to our changes and needs, supporting us at every step to reach our strategic goals. And the numbers prove it." Isaac GómezCEO, Boslan (part of Accenture) "With Fáktica our investment is always optimized and aligned with the company's goals. Thanks to them, SEM and SEO have become priority actions because of the ROI achieved. They contribute to our strategic marketing and sales decisions." David OreiroMarketing Manager, Situm "Highly qualified professionals. They find solutions to the challenges we bring them. They're very easy to work with." Aurelio JiménezCTO, Zapiens "They didn't just implement the project we'd agreed on — they also proposed several additional KPIs that proved extremely useful" Diego RodríguezMarketing Director, Link Mobility "They generated dozens of B2B sales leads for us, along with information and location data on potential customers. They're helping us consolidate and expand in Peru, Chile, Mexico, Colombia, Argentina and Panama." Tomás García CEO, FBA Consulting "I recommend Fáktica 100% to any business looking to drive customers to their premises or physical store. Since March 2022 they've been running our Google Ads campaigns on weekdays, which is traditionally when we have the fewest customers. In the first 3 months we increased bookings by 80%, and within a year we had already tripled them!" Beatriz GurdielOwner, Carmencita Brunch "Working with Fáktica has been the step up in quality we needed at Remm Guitart. After trying several web developers, training ourselves internally to be self-sufficient, and seeking support from multinationals, the only solution that has truly delivered tangible growth in leads and sales has been Fáktica. On top of that, their closeness and constant attention to our business have allowed us to optimise our investments and significantly improve profitability." Víctor CabréCEO, Remm Guitart --- ## Request a no-obligation analysis of your potential traffic, cost and conversions. We'll send you an estimate of the opportunities in your sector along with an initial diagnosis of your current account. **We reply within 24 hours.** Name Email Current spend on paid traffic None Less than 2K 2 to 10 10 to 50 More than 50 Message I have read and accept the privacy policy Send