--- title: "Anti-Fraud Technology" description: "We detect, filter and document fraudulenttraffic in your Google Ads campaigns: up to 80wer invalid interactions." url: "https://faktica.com/en/anti-fraud-technology/" date_modified: "2026-09-18T12:17:46+00:00" --- ![Tecnología antifraude](https://faktica.com/wp-content/uploads/2026/08/hf_20260825_091721_af4cbaaf-0832-4fac-b4b5-aa96824cd4f8-1.png) Anti-Fraud Technology # Custom protection against fraudulent traffic in Google Ads ### Reduce ad fraud, defend against attacks from your competitors, and protect your investment in Google Ads [Request an audit](#formularioanalisis) --- ![](https://faktica.com/wp-content/uploads/2026/07/96593793e43da4855059b5f7c2a206b1.png) Results  Reduction in invalid interactions in Search, Display, Performance Max, Video and Demand Gen campaigns 80% Invalid-interaction rate stabilized in Search <10% First results visible in the Google Ads dashboards 3 weeks ![](https://faktica.com/wp-content/uploads/2026/06/9e697476f62c8c9f7181bb3ff65701a7.png) Anti-Fraud Technology ## Detects, filters and documents fraudulent traffic in your Google Ads campaigns At Fáktica we've developed anti-fraud technology that detects and filters fraudulent traffic in Google Ads campaigns —Search, Display, PMax, Video and Demand Gen— with accuracy that far exceeds that of the commercial solutions on the market. The advertising ecosystem is increasingly vulnerable: bad bots now outnumber legitimate ones, and on top of them come malicious manual clicks from competitors, click farms and impression storms —bursts of bot-driven impressions— aimed at your most valuable keywords. In campaigns managed with Anti-Fraud Technology, invalid-interaction rates stabilize below 10% in Search and 15% in Display and PMax. Results start showing within the first three weeks, and the impact on sales and profitability is fully realized after two or three months of continuous use. ![](https://faktica.com/wp-content/uploads/2026/08/collapse_all.png) ### Quantifiable fraud reduction The results are clearly visible in the Google Ads dashboards. ![](https://faktica.com/wp-content/uploads/2026/08/fact_check.png) ### Audit of the losses incurred We rigorously quantify the financial impact of historical fraud. ![](https://faktica.com/wp-content/uploads/2026/08/folder_info.png) ### Filing official claims We prepare the reports and evidence required to submit a claim through Google’s official channels. --- ## One system, two levels of protection ![](https://faktica.com/wp-content/uploads/2026/08/smart_toy.png) Antibot module This is the base layer, and it operates in Display, PMax, Video and Demand Gen, where placement fraud is most prevalent and the damage most systematic. It identifies and excludes the environments where fraud concentrates —placements, geographic micro-zones, audiences— using machine learning algorithms that analyze hundreds of combined signals and continuously self-train. It works autonomously, in real time, without touching your campaign structure. **Protection against generic attacks · always included** ![](https://faktica.com/wp-content/uploads/2026/08/workspace_premium.png) Premium service Designed for high-CPC accounts facing targeted attacks by competitors on search campaigns: malicious clicks and impression storms aimed at draining your budget and sinking your Quality Score, your Ad Quality and the average position your ads actually hold. We design a custom architecture that cross-references Google Ads data with server logs and your CRM to achieve real-time protection, quantify the financial impact of historical fraud, and obtain the forensic evidence needed to escalate your claim to Google. **Protection against targeted attacks · for high-spend Search accounts** --- ![](https://faktica.com/wp-content/uploads/2026/07/bc9f20a5594f1ffad9597519f0e0a770.png) How does it work? ## How does it work? Our technology starts from a simple premise: it's not about blocking everything, but about blocking what really matters. Fraud isn't distributed randomly; it is concentrated in specific environments —particular placements within the Display network, geographic micro-zones, device and behavior patterns— that can be identified, excluded and monitored systematically. Unlike tools that rely on IP blocking —ineffective against dynamic IPs and CG-NAT—, our model relies on machine learning algorithms that analyze hundreds of combined signals and continuously self-train, adapting to new fraud patterns as they appear. And when the attack is targeted, we take a different approach: in the Premium service we build a custom architecture that cross-references Google Ads, server logs and CRM to protect you in real time from the malicious clicks and impression storms aimed at damaging your Quality Score and your Ad Quality, driving up the cost of every auction and worsening the average position your ads actually hold. ## Fáktica's Anti-Fraud vs. commercial solutions Relying solely on Google's built-in protections or on generic fraud-detection tools creates a false sense of security. None of these approaches works at the level of forensic architecture. Approach Fáktica's Anti-Fraud: selective exclusion of placements, micro-zones and audiences, with machine learning over hundreds of combined signals coming not only from your Ads account but also from your server logs. Approach Commercial solutions: IP blocking, standard rules and shared blacklists. Google's native protection stops at aggregated data and after-the-fact filtering. Targeted attacks in Search Fáktica's Anti-Fraud: real-time detection cross-referencing Google Ads, server logs and CRM (Premium service). Targeted attacks in Search Commercial solutions: they have no visibility into your server logs, no ability to react in real time, no way to connect coordinated attacks launched across different channels, and no way to detect impression storms. Adaptation to your account Fáktica's Anti-Fraud: a model self-trained on the specific patterns of your account and your sector. Adaptation to your account Commercial solutions: they apply the same generic rules to thousands of advertisers. Damage recovery Fáktica's Anti-Fraud: forensic audit of historical fraud and documentation ready to file. Damage recovery Commercial solutions: they don't quantify the damage or prepare the claim to Google against impression storms and coordinated attacks across different channels. ![](https://faktica.com/wp-content/uploads/2026/07/96593793e43da4855059b5f7c2a206b1.png) The real problem The digital advertising ecosystem is increasingly vulnerable to different types of fraud that drain your budget and contaminate your data. ![](https://faktica.com/wp-content/uploads/2026/07/smart_toy-1.png) ### Bad bots Only half the traffic on the web is human. The other half is generated by bots. And among those, malicious bots already outnumber legitimate ones, and their activity grows every year. ![](https://faktica.com/wp-content/uploads/2026/07/ads_click.png) ### Malicious manual clicks Competitors who try to drain your budget by deliberately clicking on your ads. ![](https://faktica.com/wp-content/uploads/2026/07/bug_report.png) ### Click farms Networks of sites and rotating IPs that generate artificial revenue at the expense of your investment. ![](https://faktica.com/wp-content/uploads/2026/07/arrow_cool_down.png) ### Impression storms Botnets that generate thousands of impressions without clicks for your keywords to sink your CTR and, with it, your Quality Score. --- ![](https://faktica.com/wp-content/uploads/2026/06/22472b8c330b46b29ff629a56da3b42d.png) The invisible damage ## Fraud doesn't just drain your budget. It poisons your data. And that's far more expensive Most advertisers see fraud as a wasted-budget problem. But there's a much quieter, more damaging consequence that few take into account. Fake conversions Your Google Ads dashboard fills with conversions that never reach your CRM… because they aren't real. Smart Bidding learns from contaminated data Google's algorithms optimize using your conversion history and user behavior. If that history includes millions of fraudulent interactions, Smart Bidding learns the wrong patterns and bids on false signals. Your scaling decisions are wrong CPA, ROAS, conversion rate, cost per lead: all these metrics get distorted if a significant share of the traffic isn't human. You're making high-stakes investment decisions with data that doesn't reflect reality. You don't just lose money to click fraud You lose business opportunities. Customers who never discover you. Sales you never make. ## How much fraud is there really in your campaigns? Find out with a free diagnostic, delivered in two to three weeks. [I want my free diagnostic](#formularioanalisis) --- 90.8% In one account we audited, with annual ad spend of more than US$3 million, 76% of the incoming traffic in Search campaigns was fraudulent. In 30 days we brought that rate down to 7%, a 90.8% reduction in total invalid-click volume. In Search campaigns with high invalid-click rates, two out of every three clicks that Google considers legitimate —and therefore billable— can be fraudulent. It isn't that Google is deceiving you: it has no access to your server and cannot see the traffic reaching you through other channels, so its decisions are based on incomplete data. --- *«For years, advertisers have accepted ad fraud as an inevitable cost. We prove the opposite: with our Anti-Fraud technology you not only get a return on the investment you were losing to fake traffic — you can also measure the damage and claim it back. That's the difference between truly protecting your account and simply resigning yourself to paying for clicks that were never customers.»* ** **Jonatan Castaño --- ## Who is Anti-Fraud Technology for? This system is especially suited to you if any of the following applies to you: You're suffering competitor attacks in your Search campaigns Malicious clicks or impression storms aimed at draining your budget and damaging your Quality Score, your Ad Quality and your Ad Rank. You invest heavily in Search in high-CPC sectors and/or your invalid-click rates are systematically above 20% Every fraudulent conversion that slips through distorts your investment decisions. The higher the CPC, the greater the incentive to commit fraud and the greater the damage from every invalid click. You run Display, PMax, Video or Demand Gen With a significant budget, lower-than-expected conversion rates, CPCs that don't improve, inconsistent performance data and/or invalid-interaction rates systematically above 20%. You need to quantify historical fraud You need forensic analysis of your server logs and documentation ready for submission to Google. You suspect Smart Bidding isn't working You have enough history and the algorithms still aren't optimizing. Data fraud is a common cause that is rarely diagnosed. You're an agency managing several accounts You need to ensure the results you report are based on real traffic, not on metrics contaminated by bots. --- ![](https://faktica.com/wp-content/uploads/2026/07/list_alt.png) Implementation ## Fast and non-invasive, with no disruption to your campaigns The system operates as an intelligence layer over your existing campaigns. It doesn't require redesigning the structure or pausing any active campaign. Weeks 1-2  ### Diagnostic audit We analyze the real level of fraud in your account by cross-referencing platform data with behavioral signals, and we identify the placements, micro-zones, devices and audiences with the highest fraud concentration. In the Premium service we also analyze and financially quantify historical fraud from your server logs. Week 3  ### Activation and protection ** **Fáktica's proprietary scripts are installed. The system starts monitoring traffic and applying exclusions in real time. Manual bids and campaign structures are left untouched. Months 1-3 ### Self-training and stabilization The system learns the specific patterns of your account and your sector; the invalid-interaction rate gradually decreases until it stabilizes below 10%. From month 3 ### Continuous and forensic operation The system operates autonomously. You receive periodic reporting on valid traffic, real CPC, conversion quality and excluded placements and — where applicable — the forensic documentation to file a claim. --- ![](https://faktica.com/wp-content/uploads/2026/06/9a40fbc2484552a9eddeef9af7e953d1.png) TEAM ## Specialists in digital marketing, analytics and advertising technology development. Every account has a direct manager and access to the technical team from the start of the project. [Meet the team](/en/about-us/) FOUNDING PARTNER · CEO Marcos Ferreiro Linkedin Aeronautical Engineer (UPM) and Master in Public Administration (Harvard University). He began his career in the aerospace sector, modeling fluid dynamics systems. He teaches impact evaluation at IE Business School. CO-FOUNDING PARTNER & BOARD MEMBER Pablo Marco Linkedin Mining Engineer and Master in Public Management (Harvard University). He worked as a consultant at McKinsey and in 2005 founded Iguana Sell, a pioneering e-commerce company in Spain. He is an associate vice dean at IE University – School of Politics, Economics & Global Affairs. DATA ANALYST Aliona Blidari Linkedin Our guardian angel for analytics. Aliona studied Mathematics and Business Administration at the Trade Co-operative University of Moldova before moving to Spain. Her passion for mathematics, traveling, and learning new things has remained intact, and it led her to Fáktica in 2024. SOCIAL MEDIA, CRM & CONTENT Álvaro Rebollo Linkedin Telecommunications Engineer (Polytechnic University of Madrid), he has spent two decades in digital marketing, streaming and CRM — first at BMG and Sony Music, and later leading his own project, Los Amigos Digitales. He has collaborated with Fáktica since 2022 on social media campaigns and content development. PPC, ANALYTICS & CONTENT Javier Pérez Linkedin Aeronautical Engineer (Polytechnic University of Madrid), he worked for 15 years at Airbus Defence & Space before moving to St. Louis (USA), where he currently lives. A chess master and expert in statistics and data science, he has collaborated with Fáktica since 2019 on algorithm development, data analytics, PPC campaign management and technical content development. TECHNOLOGY DIRECTOR Jonatan Castaño Linkedin Aeronautical Engineer (Polytechnic University of Madrid) and graduate in Social and Cultural Anthropology (UNED). He worked in data analysis at EADS and Airbus, and from there moved into optimizing digital marketing campaigns. PRODUCT DEVELOPMENT DIRECTOR José Gómez Linkedin Degree in Economics and Business (UCM) with a postgraduate degree from the Hanken School of Economics (Helsinki). An expert in Mobile Marketing and Mobile Value-Added Services, he has worked with telcos and entertainment and consumer brands across LATAM and EMEA. Passionate about digital marketing and UX optimization. GRAPHIC DESIGNER Lisle Ordóñez Linkedin A graphic designer and audiovisual director, winner of international awards for best art direction at the Dark Comedy Film Festival in Los Angeles (2023) and the ACTRUM Film Festival (2021), Lisle has collaborated with Fáktica Analytics since 2021. She has designed advertising campaigns and graphic pieces for Microsoft, Kodak, the European Union and STIB Belgium. Her artistic work can be seen here. SENIOR SOFTWARE DEVELOPER Oleksandr Chernenko Linkedin A senior .NET developer and TensorFlow-certified, Oleksandr holds a master's in Computer Science from the V.I. Vernadsky Taurida National University (Ukraine). He is an expert in web application development and a lover of the beaches of Asturias, where he surfs whenever he can. He has collaborated with Fáktica since 2022. DATA ANALYST Vazgen Movsesyan Linkedin Graduate in Accounting and Finance (University of Oviedo), he began his career in auditing and business advisory, later joining the Fáktica team as a Junior Analyst, where he combines analysis with overseeing the company's finances. DATA ANALYST Ana María Ramírez Linkedin Holder of a Master's in Financial Advisory and Planning (Rey Juan Carlos University), she began her career in financial advisory, later joining the Fáktica team as a Junior Analyst. --- ![](https://faktica.com/wp-content/uploads/2026/06/f1bdf149c15c21ecde1d2bbb13037b5e.png) our clients ## Companies that trust us ![](https://faktica.com/wp-content/uploads/2026/06/accenture.png) ![](https://faktica.com/wp-content/uploads/2026/06/adeslas.png) ![](https://faktica.com/wp-content/uploads/2026/06/applus.png) ![](https://faktica.com/wp-content/uploads/2026/06/bmw.png) ![](https://faktica.com/wp-content/uploads/2026/06/boslan.png) ![](https://faktica.com/wp-content/uploads/2026/06/dkv.png) ![](https://faktica.com/wp-content/uploads/2026/06/guro-de-salud.png) ![](https://faktica.com/wp-content/uploads/2026/06/isla-solar.png) ![](https://faktica.com/wp-content/uploads/2026/06/link-mobilitiy.png) ![](https://faktica.com/wp-content/uploads/2026/06/mapfre.png) ![](https://faktica.com/wp-content/uploads/2026/06/open-clorsers.png) ![Logo de REMM Guitart, concesionario oficial Renault y Dacia](https://faktica.com/wp-content/uploads/2026/06/remm.png) ![](https://faktica.com/wp-content/uploads/2026/06/repsol.png) ![](https://faktica.com/wp-content/uploads/2026/06/sanitas.png) ![](https://faktica.com/wp-content/uploads/2026/06/situm.png) ![](https://faktica.com/wp-content/uploads/2026/06/sunsundegui.png) ![](https://faktica.com/wp-content/uploads/2026/06/axa-1.png) ![](https://faktica.com/wp-content/uploads/2026/06/accom-1.png) --- ![](https://faktica.com/wp-content/uploads/2026/06/80d0c2ed03630cf1f3b8c82d44ee7de9.png) PROJECTS ## Real-world applications of our methodology and technology across different projects. The main goal of our campaigns: to increase our clients' profits in a measurable way. [View projects](/en/our-work/) B2B SOFTWARE Situm Indoor Positioning Quality B2B leads in 70 countries with a ROI above x4 Qualified lead generation in more than 70 countries, optimizing spend by customer Lifetime Value, with positive returns from the second month. ROI at 2.5 years x4 B2B CALL CENTER Accom Online acquisition of new customers for insurance, education, energy and utilities A 330% increase in ROAS through our proprietary net-profit maximization technology integrated with BigQuery and offline tracking. Net profit in 10 months x6 B2C HOSPITALITY Carmencita Brunch Bringing customers into the venues of a brunch franchise in Madrid Digital launch of two new venues in Lavapiés and La Latina, acquiring new customers at €2/customer with over €4 gross profit per euro invested. Customers in 12 months + 200 % B2B ENGINEERING Boslan Commercializing green hydrogen projects Reaching executives at major Spanish energy companies through technical white papers and LinkedIn Ads, opening new markets for Boslan. ROI far above the investment x30 B2C INSURANCE Health insurance New customer acquisition for a major health insurer Scaling leads with a stable acquisition cost in an ultra-competitive market, adapting spend in real time to the sales team's capacity. Daily policies +60 B2C INSURANCE Salud Mediterránea Making online sales profitable and drawing new customers to physical stores An omnichannel strategy with geo-targeted campaigns for the physical store and Google Shopping optimized by net profit, achieving +88% online profit in one year. Online sales +126% B2C ENERGY Isla Solar Installation and maintenance of photovoltaic solar energy systems for individuals and businesses. A red-hot solar market and soaring competition. We worked on three fronts: organizing the data, automating management with our technology, and closing the loop with offline tracking. Lead volume x4 B2C AUTOMOTIVE Remm Guitart Official Renault and Dacia dealer with sales and aftersales centres across six towns in the province of Barcelona. A fiercely competitive new and used car market, and a buyer who rarely leaves a digital trail. We worked on three fronts: measuring dealership visits accurately, allocating spend by geographic profitability, and shielding the budget from fraudulent traffic. Cost per sale, used & new ~€400 --- ![](https://faktica.com/wp-content/uploads/2026/07/29a45a113f7b7ff8e91c6742a60ff655.png) REVIEWS ## What do our clients say? "The Fáktica team gives us commitment, trust and efficiency. They adapt to our changes and needs, supporting us at every step to reach our strategic goals. And the numbers prove it." Isaac GómezCEO, Boslan (part of Accenture) "With Fáktica our investment is always optimized and aligned with the company's goals. Thanks to them, SEM and SEO have become priority actions because of the ROI achieved. They contribute to our strategic marketing and sales decisions." David OreiroMarketing Manager, Situm "Highly qualified professionals. They find solutions to the challenges we bring them. They're very easy to work with." Aurelio JiménezCTO, Zapiens "They didn't just implement the project we'd agreed on — they also proposed several additional KPIs that proved extremely useful" Diego RodríguezMarketing Director, Link Mobility "They generated dozens of B2B sales leads for us, along with information and location data on potential customers. They're helping us consolidate and expand in Peru, Chile, Mexico, Colombia, Argentina and Panama." Tomás García CEO, FBA Consulting "I recommend Fáktica 100% to any business looking to drive customers to their premises or physical store. Since March 2022 they've been running our Google Ads campaigns on weekdays, which is traditionally when we have the fewest customers. In the first 3 months we increased bookings by 80%, and within a year we had already tripled them!" Beatriz GurdielOwner, Carmencita Brunch "Working with Fáktica has been the step up in quality we needed at Remm Guitart. After trying several web developers, training ourselves internally to be self-sufficient, and seeking support from multinationals, the only solution that has truly delivered tangible growth in leads and sales has been Fáktica. On top of that, their closeness and constant attention to our business have allowed us to optimise our investments and significantly improve profitability." Víctor CabréCEO, Remm Guitart --- ![](https://faktica.com/wp-content/uploads/2026/06/687821758777984d1ea8ef80bdb56993.png) FAQs ## Frequently asked questions What are the main use cases? Three. First: targeted competitor attacks in search campaigns —malicious clicks and impression storms— for high Google Ads budgets. Second: generic attacks in Display, PMax, Video and Demand Gen campaigns, where the Antibot module operates. Third: forensic analysis, with financial quantification of historical fraud from server logs and documentation ready to send to Google. What results can I expect in my Search campaigns? We've reduced invalid interactions by more than 80%. In most cases they stabilize below 10%, and results start showing within the first three weeks. And in Display, PMax, Video and Demand Gen? The reduction exceeds 85% in Display and 75% in PMax. Rates stabilize below 15%, and the impact on sales and profitability consolidates after two or three months of continuous use. Can the system worsen my campaigns in the short term while it trains? It's the most common objection, and a fair one. During the first few weeks the system identifies and excludes fraudulent placements, which can reduce the volume of reported impressions and clicks: on the dashboard it looks like a downturn. In reality, the traffic removed wasn't real. The net effect — less volume, better quality — usually shows up as improved conversions, higher ROAS/ROI, increased gross profit and lower CPA within one to three months. Is it compatible with Smart Bidding and Performance Max? Yes. The system acts before Google's algorithms process the traffic as a learning signal. By removing the fraudulent signals that contaminate the model, Smart Bidding starts learning from clean data and progressively improves the quality of its bidding decisions. How is it different from tools like ClickCease, Lunio or TrafficGuard? Commercial tools rely mainly on IP blocking and shared blacklists, an approach that is ineffective against dynamic IPs, CG-NAT networks and bots that rotate their identity. It's a strategy that works poorly in today's environment: it uses a sledgehammer to crack a nut and can do more harm than good, since you can end up shutting out thousands of legitimate potential customers.Our system only blocks IPs when strictly necessary, for short periods, until the attack is over. Before that, it identifies and excludes the environments —placements, geographic micro-zones, audiences, devices, search terms— where fraud concentrates. It also self-trains on the specific patterns of your account, rather than on generic rules applied to thousands of advertisers at once. Can you document the fraud so I can submit a claim to Google? Yes. In the Premium service we produce a forensic audit that financially quantifies historical fraud from server-log analysis, and we prepare the documentation ready to file your claim through Google's official channels. We can also file the claim on your behalf if you wish. How much does it cost and how is it billed? The service model adapts to the account's ad budget and the scope of the work. It always includes the initial diagnostic audit, the installation and configuration of the system, and periodic reporting. Contact us for a custom proposal based on your investment volume.The Premium Service — Protection against targeted attacks in Search — is exclusively for accounts spending millions of US dollars per year on Google Ads. --- ## Do you suspect you're paying for fraudulent traffic? We analyze your Google Ads account and tell you whether you're a victim of fraud, how much it's costing you, and what can be recovered. *** ***Confidential diagnosis. **We reply within 24 hours.** Name Email Company or website Monthly Google Ads spend Less than €10,000 €10,000 to €50,000 €50,000 to €100,000 More than €100,000 Campaign types affected (select all that apply) Search PMax Demand Gen Display Not sure What makes you suspect fraud? I have read and accept the privacy policy Send