--- title: "Digital Marketing B2B" description: "Acquisition strategies for long-cycle, high-value B2B businesses: qualified leads with Google and LinkedIn Ads." url: "https://faktica.com/en/digital-marketing-b2b/" date_modified: "2026-08-10T14:19:04+00:00" --- # B2B Digital Marketing Win more customers in the industrial, technology and B2B sectors through the internet. [Request an audit](#forumularioanalisis) [Meet the team](/en/about-us/) --- ![](https://faktica.com/wp-content/uploads/2026/06/b4099d345670eca691bf8220432b1eb1.png) WHAT WE DO We're a team of engineers and creatives with deep experience in telecommunications, software development, engineering, manufacturing and industrial assembly. We speak your language. We develop comprehensive customer-acquisition strategies in close collaboration with your sales team. Selected by Google among the top 3% of Spanish PPC agencies (2025) ![Logo de Google, socio tecnológico de Fáktica](https://faktica.com/wp-content/uploads/2026/06/cb8e89836b07767000f69f0f85afec8d-1024x1024.png) ### HubSpot Solutions Provider ![Fáktica, proveedor de soluciones del HubSpot Solutions Partner Program](https://faktica.com/wp-content/uploads/2026/06/fed4b1bcd36cb1d41e4f8ba0a9e92345.png) ### NEOTEC Program — Spanish Ministry of Science and Innovation ![Sello CDTI del programa NEOTEC del Ministerio de Ciencia e Innovación](https://faktica.com/wp-content/uploads/2026/06/be912002b374a86a85b997e5d0906ef8.png) Selected by Google among the top 3% of Spanish PPC agencies (2025) ![Logo de Google, socio tecnológico de Fáktica](https://faktica.com/wp-content/uploads/2026/06/cb8e89836b07767000f69f0f85afec8d-1024x1024.png) ### HubSpot Solutions Provider ![Fáktica, proveedor de soluciones del HubSpot Solutions Partner Program](https://faktica.com/wp-content/uploads/2026/06/fed4b1bcd36cb1d41e4f8ba0a9e92345.png) ### NEOTEC Program — Spanish Ministry of Science and Innovation ![Sello CDTI del programa NEOTEC del Ministerio de Ciencia e Innovación](https://faktica.com/wp-content/uploads/2026/06/be912002b374a86a85b997e5d0906ef8.png) --- +15 years of experience +15 years International management +50 countries €4M managed in 2025 4M € Return on ad spend (ROAS) above 8 in 2025 +8 ROAS --- Qualified leads· B2B search campaigns· Marketing ROI· Long sales cycles· Marketing & sales alignment· International markets· Data-driven decisions· Qualified leads· B2B search campaigns· Marketing ROI· Long sales cycles· Marketing & sales alignment· International markets· Data-driven decisions· Qualified leads· B2B search campaigns· Marketing ROI· Long sales cycles· Marketing & sales alignment· International markets· Data-driven decisions· Qualified leads· B2B search campaigns· Marketing ROI· Long sales cycles· Marketing & sales alignment· International markets· Data-driven decisions· --- ## We support your company's business goals Generate more business through digital channels Increase the visibility of your products and services Launch new products to market Increase the profitability of your online marketing Open up markets in other countries Prospect new sectors and markets --- ![](https://faktica.com/wp-content/uploads/2026/06/local_mall.png) ### Generate more business through digital channels ![](https://faktica.com/wp-content/uploads/2026/06/visibility.png) ### Increase the visibility of your products and services ![](https://faktica.com/wp-content/uploads/2026/06/playlist_add.png) ### Launch new products to market ## We support your company's business goals ![](https://faktica.com/wp-content/uploads/2026/06/finance_mode.png) ### Increase the profitability of your online marketing ![](https://faktica.com/wp-content/uploads/2026/06/globe.png) ### Open up markets in other countries ![](https://faktica.com/wp-content/uploads/2026/06/add_business.png) ### Prospect new sectors and markets --- ![](https://faktica.com/wp-content/uploads/2026/06/f1bdf149c15c21ecde1d2bbb13037b5e.png) OUR CLIENTS ## Companies that trust us ![](https://faktica.com/wp-content/uploads/2026/06/accenture.png) ![](https://faktica.com/wp-content/uploads/2026/06/adeslas.png) ![](https://faktica.com/wp-content/uploads/2026/06/applus.png) ![](https://faktica.com/wp-content/uploads/2026/06/bmw.png) ![](https://faktica.com/wp-content/uploads/2026/06/boslan.png) ![](https://faktica.com/wp-content/uploads/2026/06/dkv.png) ![](https://faktica.com/wp-content/uploads/2026/06/guro-de-salud.png) ![](https://faktica.com/wp-content/uploads/2026/06/isla-solar.png) ![](https://faktica.com/wp-content/uploads/2026/06/link-mobilitiy.png) ![](https://faktica.com/wp-content/uploads/2026/06/mapfre.png) ![](https://faktica.com/wp-content/uploads/2026/06/open-clorsers.png) ![Logo de REMM Guitart, concesionario oficial Renault y Dacia](https://faktica.com/wp-content/uploads/2026/06/remm.png) ![](https://faktica.com/wp-content/uploads/2026/06/repsol.png) ![](https://faktica.com/wp-content/uploads/2026/06/sanitas.png) ![](https://faktica.com/wp-content/uploads/2026/06/situm.png) ![](https://faktica.com/wp-content/uploads/2026/06/sunsundegui.png) ![](https://faktica.com/wp-content/uploads/2026/06/axa-1.png) ![](https://faktica.com/wp-content/uploads/2026/06/accom-1.png) --- ![](https://faktica.com/wp-content/uploads/2026/06/22472b8c330b46b29ff629a56da3b42d.png) DO YOU NEED THIS? ## Signs you need this service If you recognize yourself in any of these situations, well-executed B2B digital marketing has a direct impact on your bottom line. And the sooner it's fixed, the less it costs. Your digital marketing runs on impulses, with no plan One-off campaigns, occasional content, actions that don't connect with each other or with a measurable business goal. There's activity, but no direction. You can't prove which part of your spend generates customers Google Ads reports one set of conversions, Analytics another, and your CRM — if you have one — doesn't match either. Without a unified view of the funnel, you decide where to invest on intuition and can't justify the budget to management. You get leads, but not customers The inquiries that come in aren't qualified: the curious, students, competitors. Your sales team wastes time filtering, and the real opportunities go cold before the first call. Marketing and sales work in separate silos What marketing generates isn't what sales needs to close. Without a connected flow — from campaign to CRM and from CRM back to campaign — nobody knows which actions end in signed contracts. Your customer acquisition depends 100% on paying The day you stop the ads, the leads disappear. You don't show up when your customers research solutions on Google, your competitors take that space as the sector's go-to names, and your cost per click keeps rising. You suspect part of your budget is going to fraudulent traffic Bots filling out forms, competitors clicking your ads, traffic peaks with no conversions. You don't just lose that money: those clicks pollute the data your campaigns optimize on and degrade the performance of the whole account. --- ![](https://faktica.com/wp-content/uploads/2026/06/cf7b52818a167134db916542d3866011.png) METHODOLOGY ## 4 phases: from audit to action plan At Fáktica we don't hand over a strategy document to gather dust in a drawer. We build a living action plan, reviewed with real data, designed to generate customers at a profitable cost. ![](https://faktica.com/wp-content/uploads/2026/06/4fdb27e07e5a996e12ec885822978e8d.png) WEEK 1-2 ### Situation audit We analyze your current digital presence, your competitors, the channels you already use, the quality of your data and your sales process. We identify gaps, inefficiencies and real growth opportunities — including any fraudulent traffic that may be wasting your investment. ![](https://faktica.com/wp-content/uploads/2026/06/b52567052d5987b4d790af1c1bdd4ea9.png) WEEK 2-3 ### Defining buyer personas and journeys In industrial and technology B2B there are multiple decision-makers. We map each key profile (technical manager, purchasing director, CEO), their motivations, their objections and the content that moves them at each stage of the buying cycle. ![](https://faktica.com/wp-content/uploads/2026/06/151aaf8b84a81124b61007519431198f.png) WEEK 3 ### Channel selection and budget allocation We determine the optimal mix of channels (Google Ads, LinkedIn, SEO, content, email) based on your average deal size, the search volume in your niche and the target cost per lead that ensures profitability. ![](https://faktica.com/wp-content/uploads/2026/06/afab42be0c45c967ca832e128ea36ba7.png) WEEK 4 ### Action plan with KPIs and goals We deliver a quarterly roadmap with prioritized actions, owners, allocated budget and the key indicators we'll measure: leads, MQLs, SQLs, cost per acquired customer and ROI. ![](https://faktica.com/wp-content/uploads/2026/06/e7de3f64f4f2df6488cf13b9e0f10f23.png) WEEK 4 ### Alignment with your sales team We present the plan to the sales team, define the lead-handoff process and establish the feedback loop: how CRM data flows back to optimize the campaigns. ![](https://faktica.com/wp-content/uploads/2026/06/70b64c71267206a9d035bf3ed38a56cc.png) MONTHLY ### Ongoing monthly review Strategy isn't static. Each month we review the KPIs, adjust the channel allocation and update the plan with what we learn from the active campaigns. --- ## Ask us for an estimate of your potential traffic, cost and conversions We analyze your account and your sector with no obligation. We tell you what's possible and what isn't. [Request an audit](#forumularioanalisis) --- ## End-to-end B2B digital marketing support Digital strategy Focused on growing your business with a solid, data-driven plan. Content creation Technical white papers, sales brochures, blog posts… Paid channels & SEO We create and manage campaigns on Google, Bing and LinkedIn. Web optimization We build and optimize your website and landing pages for conversion. CRM setup We sync with your CRM or help you set up a new one. Data analytics We use your data to understand your customers better and improve performance. ![Prensa industrial en una planta de fabricación, sector habitual del marketing digital B2B](https://faktica.com/wp-content/uploads/2026/07/pexels-keeganjchecks-36423820-1-1024x683.jpg) ![](https://faktica.com/wp-content/uploads/2026/06/d51b09496b3facd02abfe190c1537898.png) WHY FÁKTICA ## What sets us apart from any other B2B marketing agency ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### Specialists in industrial and technology B2B We're not a generalist agency. Our team, methodology and technology are designed for the long sales cycle, multiple decision-makers and high deal sizes of B2B. We speak your technical vocabulary in everything we do, from a white paper to ad copy. ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### A complete system, not isolated channels Strategy, content, paid campaigns, CRM and analytics work as a single system: the keywords that convert in ads prioritize the content, the content feeds the campaigns, and the CRM data teaches the platforms which profiles end up buying. ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### We optimize for customers, not vanity metrics We don't chase clicks or impressions. We measure from the first click to the signed contract: real cost per acquired customer, ROI by channel and pipeline generated. It's the difference between optimizing for contacts and optimizing for revenue. ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### A technology company with its own platform We're not a traditional agency: our R&D in analytics and machine learning is funded by the CDTI and Madrid City Council. Our Max Profit© & AntiFraude© technology maximizes the total profit of your campaigns and eliminates the fraudulent traffic — bots and malicious competitor clicks — that wastes budget and pollutes your data. ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### Google Premier Partner 2025 (Top 3% in Spain) We're one of Google's few Premier partners in Spain, which gives us early access to beta products, priority support and industry benchmarks to make better decisions. ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### Proprietary Max Profit© & AntiFraude© technology Our proprietary platform optimizes campaigns to maximize total profit, not just clicks. It increases qualified leads by 30% while keeping the same cost per lead. --- ![](https://faktica.com/wp-content/uploads/2026/06/80d0c2ed03630cf1f3b8c82d44ee7de9.png) PROJECTS ## Real-world applications of our methodology and technology across different projects. The main goal of our campaigns: to increase our clients' profits in a measurable way. [View projects](/en/our-work/) B2B SOFTWARE Situm Indoor Positioning Quality B2B leads in 70 countries with a ROI above x4 Qualified lead generation in more than 70 countries, optimizing spend by customer Lifetime Value, with positive returns from the second month. ROI at 2.5 years x4 B2B CALL CENTER Accom Online acquisition of new customers for insurance, education, energy and utilities A 330% increase in ROAS through our proprietary net-profit maximization technology integrated with BigQuery and offline tracking. Net profit in 10 months x6 B2C HOSPITALITY Carmencita Brunch Bringing customers into the venues of a brunch franchise in Madrid Digital launch of two new venues in Lavapiés and La Latina, acquiring new customers at €2/customer with over €4 gross profit per euro invested. Customers in 12 months + 200 % B2B ENGINEERING Boslan Commercializing green hydrogen projects Reaching executives at major Spanish energy companies through technical white papers and LinkedIn Ads, opening new markets for Boslan. ROI far above the investment x30 B2C INSURANCE Health insurance New customer acquisition for a major health insurer Scaling leads with a stable acquisition cost in an ultra-competitive market, adapting spend in real time to the sales team's capacity. Daily policies +60 B2C INSURANCE Salud Mediterránea Making online sales profitable and drawing new customers to physical stores An omnichannel strategy with geo-targeted campaigns for the physical store and Google Shopping optimized by net profit, achieving +88% online profit in one year. Online sales +126% B2C ENERGY Isla Solar Installation and maintenance of photovoltaic solar energy systems for individuals and businesses. A red-hot solar market and soaring competition. We worked on three fronts: organizing the data, automating management with our technology, and closing the loop with offline tracking. Lead volume x4 B2C AUTOMOTIVE Remm Guitart Official Renault and Dacia dealer with sales and aftersales centres across six towns in the province of Barcelona. A fiercely competitive new and used car market, and a buyer who rarely leaves a digital trail. We worked on three fronts: measuring dealership visits accurately, allocating spend by geographic profitability, and shielding the budget from fraudulent traffic. Cost per sale, used & new ~€400 --- ![](https://faktica.com/wp-content/uploads/2026/07/29a45a113f7b7ff8e91c6742a60ff655.png) REVIEWS ## What do our clients say? "The Fáktica team gives us commitment, trust and efficiency. They adapt to our changes and needs, supporting us at every step to reach our strategic goals. And the numbers prove it." Isaac GómezCEO, Boslan (part of Accenture) "With Fáktica our investment is always optimized and aligned with the company's goals. Thanks to them, SEM and SEO have become priority actions because of the ROI achieved. They contribute to our strategic marketing and sales decisions." David OreiroMarketing Manager, Situm "Highly qualified professionals. They find solutions to the challenges we bring them. They're very easy to work with." Aurelio JiménezCTO, Zapiens "They didn't just implement the project we'd agreed on — they also proposed several additional KPIs that proved extremely useful" Diego RodríguezMarketing Director, Link Mobility "They generated dozens of B2B sales leads for us, along with information and location data on potential customers. They're helping us consolidate and expand in Peru, Chile, Mexico, Colombia, Argentina and Panama." Tomás García CEO, FBA Consulting "I recommend Fáktica 100% to any business looking to drive customers to their premises or physical store. Since March 2022 they've been running our Google Ads campaigns on weekdays, which is traditionally when we have the fewest customers. In the first 3 months we increased bookings by 80%, and within a year we had already tripled them!" Beatriz GurdielOwner, Carmencita Brunch "Working with Fáktica has been the step up in quality we needed at Remm Guitart. After trying several web developers, training ourselves internally to be self-sufficient, and seeking support from multinationals, the only solution that has truly delivered tangible growth in leads and sales has been Fáktica. On top of that, their closeness and constant attention to our business have allowed us to optimise our investments and significantly improve profitability." Víctor CabréCEO, Remm Guitar --- ![](https://faktica.com/wp-content/uploads/2026/06/687821758777984d1ea8ef80bdb56993.png) FAQs ## Frequently asked questions How long does it take for the strategy to be ready? The first signs of qualified leads appear within the first 2-4 weeks of the campaign. Real optimization — where the algorithm learns and costs come down — takes 2 to 3 months of accumulated data. SEO and content are a longer-term investment (3-6 months), which is why we usually combine them with paid campaigns that deliver immediate results. What minimum budget do I need? In B2B we recommend a minimum of €3,000/month in ad spend to get enough data volume to optimize with Smart Bidding. Below that, campaigns don't get the data they need to learn. What information do you need from us to start? We need access to your analytics tools (Google Analytics, Search Console), active ad accounts and a working session with your marketing and sales team. The better we understand your business, the better we optimize campaigns. So, where available, we ask for information on CAC (customer acquisition cost), CLV (customer lifetime value), revenue and margins, ideally broken down by product/service lines or families and by geography. With that data we can steer ad investment toward the most profitable segments, not just the ones that generate the most volume. We know this is sensitive data. That's why we sign an NDA before you share any confidential information, and we operate with complete discretion. The information you provide is used solely to optimize your campaigns and is never shared with third parties. Do you work with companies that already have a marketing strategy? Yes. In that case we run an audit to identify gaps and improvement opportunities, and we propose adjustments to the existing plan. We don't always start from scratch. How do you measure the success of the strategy? With business metrics: number of qualified leads (MQLs and SQLs), cost per acquired customer, marketing ROI and sales pipeline generated. We don't measure traffic or impressions alone. I suspect my competitors are clicking my ads. Can you do something? Yes. We audit your invalid-click rate, the hourly distribution of traffic versus conversions, and session patterns. If we confirm the attack, we activate continuous monitoring and countermeasures, and when the volume justifies it, we prepare the evidence to claim back from Google the amounts improperly charged. What if we don't have a CRM? It's not a blocker. If you have one, we integrate with it (HubSpot, Salesforce, Pipedrive, Zoho, Dynamics…). If not, we help you set up one suited to your size, or we build a lightweight solution that logs every lead with its campaign source from day one, so you can start measuring with no licenses and no learning curve. Do you work in international markets? Yes. We have experience helping industrial and technology companies enter markets in Europe, LATAM and North America, including creating campaigns and content in English. --- ## Request a no-obligation analysis of your potential traffic, cost and conversions. We'll send you an estimate of the opportunities in your sector along with an initial diagnosis of your current account. **We reply within 24 hours.** Name Email Current spend on paid traffic Less than €1,000/month €1,000 to €2,000/month €2,000 to €10,000/month €10,000 to €50,000/month More than €50,000/month Message I have read and accept the privacy policy Send