Lead generation
Get more cost-effective clients in your digital marketing campaigns
Fáktica Analytics manages advertising campaigns for several of the largest Spanish companies in insurance, energy, and education. We help them acquire more clients and increase their profits, guiding them through the entire conversion cycle.
By applying our methodology and technology, we significantly increase the operational margin of our clients.
What do we offer to our clients?
Our measure of success: increasing your profits
Traditional industry KPIs (ROAS and CPA) are not enough to guide customer acquisition. We create campaigns optimized for your company's strategic KPIs: growth rate and profit margin.
Reduce the cost of acquiring new customers
We merge digital marketing data with information about your products, customers, and competition. We identify and accurately target market niches, without wasting your investment on unprofitable audiences.
Understand the impact of advertising on your profit and loss statement
Calculate the profits that advertising is contributing to your profit and loss statement, beyond CPA. Our dashboards integrate data from all channels and stages of the funnel: online advertising, Landing Page, SEO, sales team performance, and customer Lifetime Value. This way, you can analyze the performance of your investment with transparency.
Adapt Google traffic to the capacity of the sales team
Our technology adapts Google Ads investment in real-time to the workload and capacity of the sales agents. Thus, when the team is close to its maximum capacity, it reduces bids, saving on lead costs, and avoiding overloading the sales team.
Synchronization of online lead generation and telephone conversion
Our technology analyzes the performance of each campaign throughout the conversion funnel: Traffic sent to the website, lead generation, and sales agent conversion. This way, we optimize the Google Ads investment and identify opportunities for improvement in landing pages and the sales team.
Ensure that your advertising complies with the law
We use cookie management platforms that ensure that advertising and data acquisition automatically adapt to the data protection laws of each country where we advertise.
What do we offer to our clients?
Our measure of success: increasing your profits
Traditional industry KPIs (ROAS and CPA) are not enough to guide customer acquisition. We create campaigns optimized for your company's strategic KPIs: growth rate and profit margin.
Reduce the cost of acquiring new customers
We merge digital marketing data with information about your products, customers, and competition. We identify and accurately target market niches, without wasting your investment on unprofitable audiences.
Understand the impact of advertising on your profit and loss statement
Calculate the profits that advertising is contributing to your profit and loss statement, beyond CPA. Our dashboards integrate data from all channels and stages of the funnel: online advertising, Landing Page, SEO, sales team performance, and customer Lifetime Value. This way, you can analyze the performance of your investment with transparency.
Adapt Google traffic to the capacity of the sales team
Our technology adapts Google Ads investment in real-time to the workload and capacity of the sales agents. Thus, when the team is close to its maximum capacity, it reduces bids, saving on lead costs, and avoiding overloading the sales team.
Synchronization of online lead generation and telephone conversion
Our technology analyzes the performance of each campaign throughout the conversion funnel: Traffic sent to the website, lead generation, and sales agent conversion. This way, we optimize the Google Ads investment and identify opportunities for improvement in landing pages and the sales team.
Ensure that your advertising complies with the law
We use cookie management platforms that ensure that advertising and data acquisition automatically adapt to the data protection laws of each country where we advertise.
Illustration of the traffic control and adjustment technology in action. The thin line represents the hourly traffic evolution without applying our technology. The thick line represents the same evolution after applying Fáktica technology. The pink areas represent eliminated traffic, while the green ones represent added traffic.
SINCRO© Technology
The SINCRO© technology developed by Fáktica Analytics is designed for call centers and companies that receive a high volume of leads that need to be managed in real-time by agents. It allows adapting Google Ads traffic to the capacity of the sales team. It mitigates the downtime when the team is idle and prevents peaks when it is overwhelmed and cannot handle all the leads promptly.
SINCRO© enables better human resource planning, reduces stress for the acquisition and operations teams, and improves the net margin of overall operations, rewarding traffic with higher return potential at each moment.
SINCRO© Technology
The SINCRO© technology developed by Fáktica Analytics is designed for call centers and companies that receive a high volume of leads that need to be managed in real-time by agents. It allows adapting Google Ads traffic to the capacity of the sales team. It mitigates the downtime when the team is idle and prevents peaks when it is overwhelmed and cannot handle all the leads promptly.
SINCRO© enables better human resource planning, reduces stress for the acquisition and operations teams, and improves the net margin of overall operations, rewarding traffic with higher return potential at each moment.
Illustration of the traffic control and adjustment technology in action. The thin line represents the hourly traffic evolution without applying our technology. The thick line represents the same evolution after applying Fáktica technology. The pink areas represent eliminated traffic, while the green ones represent added traffic.
We acquire new clients for:
What do our customers think?
We acquire new clients for:
Examples of projects
Health insurance company
Isla Solar
Accom
Comprehensive support in digital marketing for customer acquisition
01
Digital strategy
02
Content creation
03
Paid channels and SEO
04
Web optimization
05
CRM configuration
06
Data analytics
