--- title: "Lead Generation" description: "Qualified lead generation with paid media and profitability-focused analytics for B2B and B2C businesses." url: "https://faktica.com/en/lead-generation/" date_modified: "2026-08-10T14:11:20+00:00" --- # Lead Generation Win more customers profitably through your digital marketing campaigns [Request an analysis](#formularioanalisis) [Meet the team](/en/about-us/) --- ![](https://faktica.com/wp-content/uploads/2026/06/b4099d345670eca691bf8220432b1eb1.png) WHAT WE DO Fáktica Analytics manages advertising campaigns for several of Spain's largest insurance, energy and education companies. We help them win more customers and increase their profits, supporting them throughout the entire conversion cycle. By applying our methodology and technology, we significantly increase our clients' operating margin. Selected by Google among the top 3% of Spanish PPC agencies (2025) ![Logo de Google, socio tecnológico de Fáktica](https://faktica.com/wp-content/uploads/2026/06/cb8e89836b07767000f69f0f85afec8d-1024x1024.png) ### HubSpot Solutions Provider ![Fáktica, proveedor de soluciones del HubSpot Solutions Partner Program](https://faktica.com/wp-content/uploads/2026/06/fed4b1bcd36cb1d41e4f8ba0a9e92345.png) ### NEOTEC Program — Spanish Ministry of Science and Innovation ![Sello CDTI del programa NEOTEC del Ministerio de Ciencia e Innovación](https://faktica.com/wp-content/uploads/2026/06/be912002b374a86a85b997e5d0906ef8.png) Selected by Google among the top 3% of Spanish PPC agencies (2025) ![Logo de Google, socio tecnológico de Fáktica](https://faktica.com/wp-content/uploads/2026/06/cb8e89836b07767000f69f0f85afec8d-1024x1024.png) ### HubSpot Solutions Provider ![Fáktica, proveedor de soluciones del HubSpot Solutions Partner Program](https://faktica.com/wp-content/uploads/2026/06/fed4b1bcd36cb1d41e4f8ba0a9e92345.png) ### NEOTEC Program — Spanish Ministry of Science and Innovation ![Sello CDTI del programa NEOTEC del Ministerio de Ciencia e Innovación](https://faktica.com/wp-content/uploads/2026/06/be912002b374a86a85b997e5d0906ef8.png) --- +15 years of experience +15 years International management +50 countries €4M managed in 2025 4M € Return on ad spend (ROAS) above 8 in 2025 +8 ROAS --- High purchase-intent leads· Anti-fraud protection on every channel· Cost per customer, not per lead· High purchase-intent leads· Anti-fraud protection on every channel· Cost per customer, not per lead· High purchase-intent leads· Anti-fraud protection on every channel· Cost per customer, not per lead· High purchase-intent leads· Anti-fraud protection on every channel· Cost per customer, not per lead· --- ## We support your company's business goals ## Carousel ![](https://faktica.com/wp-content/uploads/2026/06/local_mall.png) ### Reduce your cost per customer acquisition ![](https://faktica.com/wp-content/uploads/2026/06/visibility.png) ### Protect your ad investment from fraud and bots ![](https://faktica.com/wp-content/uploads/2026/06/playlist_add.png) ### Match your lead flow to your team's real capacity ![](https://faktica.com/wp-content/uploads/2026/06/finance_mode.png) ### Increase the volume of profitable customers, not just leads ![](https://faktica.com/wp-content/uploads/2026/06/globe.png) ### Sync online acquisition with your sales team's conversion ![](https://faktica.com/wp-content/uploads/2026/06/add_business.png) ### Scale spend without losing profitability --- ![](https://faktica.com/wp-content/uploads/2026/06/local_mall.png) ### Reduce your cost per customer acquisition ![](https://faktica.com/wp-content/uploads/2026/06/visibility.png) ### Protect your ad investment from fraud and bots ![](https://faktica.com/wp-content/uploads/2026/06/playlist_add.png) ### Match your lead flow to your team's real capacity ## We support your company's business goals ![](https://faktica.com/wp-content/uploads/2026/06/finance_mode.png) ### Increase the volume of profitable customers, not just leads ![](https://faktica.com/wp-content/uploads/2026/06/globe.png) ### Sync online acquisition with your sales team's conversion ![](https://faktica.com/wp-content/uploads/2026/06/add_business.png) ### Scale spend without losing profitability --- ![](https://faktica.com/wp-content/uploads/2026/06/f1bdf149c15c21ecde1d2bbb13037b5e.png) OUR CLIENTS ## Companies that trust us ![](https://faktica.com/wp-content/uploads/2026/06/accenture.png) ![](https://faktica.com/wp-content/uploads/2026/06/adeslas.png) ![](https://faktica.com/wp-content/uploads/2026/06/applus.png) ![](https://faktica.com/wp-content/uploads/2026/06/bmw.png) ![](https://faktica.com/wp-content/uploads/2026/06/boslan.png) ![](https://faktica.com/wp-content/uploads/2026/06/dkv.png) ![](https://faktica.com/wp-content/uploads/2026/06/guro-de-salud.png) ![](https://faktica.com/wp-content/uploads/2026/06/isla-solar.png) ![](https://faktica.com/wp-content/uploads/2026/06/link-mobilitiy.png) ![](https://faktica.com/wp-content/uploads/2026/06/mapfre.png) ![](https://faktica.com/wp-content/uploads/2026/06/open-clorsers.png) ![Logo de REMM Guitart, concesionario oficial Renault y Dacia](https://faktica.com/wp-content/uploads/2026/06/remm.png) ![](https://faktica.com/wp-content/uploads/2026/06/repsol.png) ![](https://faktica.com/wp-content/uploads/2026/06/sanitas.png) ![](https://faktica.com/wp-content/uploads/2026/06/situm.png) ![](https://faktica.com/wp-content/uploads/2026/06/sunsundegui.png) ![](https://faktica.com/wp-content/uploads/2026/06/axa-1.png) ![](https://faktica.com/wp-content/uploads/2026/06/accom-1.png) --- ![](https://faktica.com/wp-content/uploads/2026/06/22472b8c330b46b29ff629a56da3b42d.png) DO YOU NEED THIS? ## Signs you need this service Not every company needs this support at the same time. If you recognize yourself here, it's probably you. ## Carousel ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### Your cost per lead is rising and your margin per customer is shrinking In high-CPC sectors — insurance, energy, automotive — your investment returns less every month if bids aren't geared to real profit and not just clicks. Your customer volume doesn't grow in proportion to your spend. ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### Bots and fraudulent traffic are contaminating your Display, PMax and Demand Gen campaigns Some of the inquiries you receive are auto-filled forms or fake data. You pay for the lead, your team wastes time working it, and the data pollutes optimization: the algorithm learns from false signals and starts chasing profiles that will never convert. ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### You suspect competitors are clicking your Search ads A spiking invalid-click rate, traffic peaks with no conversions at very specific times, CPC rising with no apparent market cause. The damage goes beyond your budget: those clicks also pollute Smart Bidding. ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### Your sales team is overwhelmed at peaks and idle in the troughs Leads arrive in waves: suddenly there are dozens of pending inquiries, then dead hours. Pausing campaigns manually to compensate is the worst possible decision: the leads you already paid for before pausing were the most expensive ones. ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### You get inquiries, but you don't know how many turn into real customers Forms get filled and calls get made, but your close rate doesn't improve. The problem usually isn't your sales team: it's that the leads you're capturing have no real purchase intent or don't fit your product. ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### You work with several points of sale or partners, and coordinating the budget takes more time than it should Splitting spend across different areas, partners or business lines by hand creates endless negotiations, constant manual oversight, and decisions made by gut instead of by data. --- ![](https://faktica.com/wp-content/uploads/2026/06/cf7b52818a167134db916542d3866011.png) METHODOLOGY ## 4 phases: from diagnosis to real profit. At Fáktica we don't just hand over a report. We build a living system, with real data, designed to generate profitable customers. ![](https://faktica.com/wp-content/uploads/2026/06/4fdb27e07e5a996e12ec885822978e8d.png) WEEK 1-2 ### Diagnosis and profitability audit We cross your cost data with real conversion data in your CRM. We calculate real profit by channel, product and segment. We identify where money is being lost, how much traffic is fraudulent, and where there's room to scale profitably. ![](https://faktica.com/wp-content/uploads/2026/06/b52567052d5987b4d790af1c1bdd4ea9.png) WEEK 1-2 ### Campaign architecture by product and customer profile We structure separate campaigns by product line and customer profile, with keywords and ads specific to each search intent. We don't mix segments with radically different margins and sales cycles under the same campaign logic. ![](https://faktica.com/wp-content/uploads/2026/06/151aaf8b84a81124b61007519431198f.png) WEEK 2-3 ### Activating MAX PROFITS© Our proprietary technology adjusts bids in real time to maximize net profit, not lead volume. The system integrates your CRM's conversion data and per-product margin to find the optimal investment point. ![](https://faktica.com/wp-content/uploads/2026/06/70b64c71267206a9d035bf3ed38a56cc.png) WHEN APPLICABLE ### Synchronization with your sales team (Sincro) For clients with their own team of agents, we activate Sincro: it predicts the volume of leads coming in hour by hour and adjusts bids and budgets so the inflow matches your team's real capacity, with no abrupt shutdowns. ![](https://faktica.com/wp-content/uploads/2026/06/70b64c71267206a9d035bf3ed38a56cc.png) MONTHLY ### Real-profit reporting and monthly optimization Each month we deliver a report that looks not at cost per lead but at cost per acquired customer, with recommendations for rebalancing budget across channels and products for the following month. --- ## Can we help? Ask us for an estimate of your potential traffic, cost and conversions. [Request an analysis](#formularioanalisis) --- ## End-to-end B2B digital marketing support Focused on growing your business with a solid, data-driven plan. Technical white papers, sales brochures, blog posts… We create and manage campaigns on Google, Bing and LinkedIn. We build and optimize your website and landing pages for conversion. We sync with your CRM or help you set up a new one. We use your data to understand your customers better and improve performance. ![Apretón de manos al cerrar un acuerdo comercial tras un proceso de generación de leads](https://faktica.com/wp-content/uploads/2026/08/pexels-pavel-danilyuk-5520322-1-1-1024x683.jpg) ![](https://faktica.com/wp-content/uploads/2026/06/d51b09496b3facd02abfe190c1537898.png) WHY FÁKTICA ## What sets us apart from any other B2B marketing agency ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### MAX PROFITS©: the only system that optimizes for real profit, not lead volume Any agency can lower cost per lead. The challenge is lowering cost per acquired customer. MAX PROFITS© feeds your CRM's closing data into the bidding algorithm so every euro goes to the searches that generate the most profitable customers. ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### Two-layer AntiFraude©: bots in Display/PMax/Demand Gen and competitors in Search Anti-fraud protection has two fronts. In display campaigns, dynamic placement cleanup and filtering of bot leads. In Search, active monitoring with forensic log analysis and custom blocking against malicious competitor clicks. Two different threats, two different systems. ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### Sincro: your lead flow, synced with your team's capacity Pausing campaigns when your team is overwhelmed is the worst possible decision: Google's bidding system has diminishing returns, so the leads you already paid for before pausing were the most expensive. Sincro adjusts bids continuously and seamlessly, lowering volume and cost per lead at the same time. ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### We measure all the way to the customer, not just the lead We connect your ad platforms with your CRM to learn which campaigns, keywords and audiences generate real customers, not just filled-in forms. That information feeds back into the bidding algorithm and continuously improves acquisition quality. ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### Double-digit ROAS proven with real cases With ACCOM we multiplied net profit by 6 in 10 months and increased ROAS by 330%. These aren't promises: they're auditable results from real, active campaigns in the Spanish market. ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### Google Premier Partner 2025: Top 3% of PPC managers in Spain Premier status is reserved for agencies with the highest managed volume, the best results and the most satisfied clients. That means access to betas, priority support from Google and industry benchmarks that no conventional agency has. --- ![](https://faktica.com/wp-content/uploads/2026/06/80d0c2ed03630cf1f3b8c82d44ee7de9.png) PROJECTS ## Real-world applications of our methodology and technology across different projects. The main goal of our campaigns: to increase our clients' profits in a measurable way. [View projects](/en/our-work/) ## Carousel B2B SOFTWARE Situm Indoor Positioning ### Quality B2B leads in 70 countries with a ROI above x4 Qualified lead generation in more than 70 countries, optimizing spend by customer Lifetime Value, with positive returns from the second month. ROI at 2.5 years x4 B2B CALL CENTER Accom ### Online acquisition of new customers for insurance, education, energy and utilities A 330% increase in ROAS through our proprietary net-profit maximization technology integrated with BigQuery and offline tracking. Net profit in 10 months x6 B2C HOSPITALITY Carmencita Brunch ### Bringing customers into the venues of a brunch franchise in Madrid Digital launch of two new venues in Lavapiés and La Latina, acquiring new customers at €2/customer with over €4 gross profit per euro invested. Customers in 12 months + 200 % B2B ENGINEERING Boslan ### Commercializing green hydrogen projects Reaching executives at major Spanish energy companies through technical white papers and LinkedIn Ads, opening new markets for Boslan. ROI far above the investment x30 B2C INSURANCE Health insurance ### New customer acquisition for a major health insurer Scaling leads with a stable acquisition cost in an ultra-competitive market, adapting spend in real time to the sales team's capacity. Daily policies +60 B2C INSURANCE Salud Mediterránea ### Making online sales profitable and drawing new customers to physical stores An omnichannel strategy with geo-targeted campaigns for the physical store and Google Shopping optimized by net profit, achieving +88% online profit in one year. Online sales +126% B2C ENERGY Isla Solar ### Installation and maintenance of photovoltaic solar energy systems for individuals and businesses. A red-hot solar market and soaring competition. We worked on three fronts: organizing the data, automating management with our technology, and closing the loop with offline tracking. Lead volume x4 B2C AUTOMOTIVE Remm Guitart ### Official Renault and Dacia dealer with sales and aftersales centres across six towns in the province of Barcelona. A fiercely competitive new and used car market, and a buyer who rarely leaves a digital trail. We worked on three fronts: measuring dealership visits accurately, allocating spend by geographic profitability, and shielding the budget from fraudulent traffic. Cost per sale, used & new ~€400 --- ![](https://faktica.com/wp-content/uploads/2026/07/29a45a113f7b7ff8e91c6742a60ff655.png) REVIEWS ## What do our clients say? ## Testimonial Carousel CEO, Boslan (part of Accenture) "The Fáktica team gives us commitment, trust and efficiency. They adapt to our changes and needs, supporting us at every step to reach our strategic goals. And the numbers prove it." ![Captura-de-pantalla-2023-03-06-a-las-12.49.39-1](https://faktica.com/wp-content/uploads/2023/06/Captura-de-pantalla-2023-03-06-a-las-12.49.39-1.webp) Marketing Manager, Situm "With Fáktica our investment is always optimized and aligned with the company's goals. Thanks to them, SEM and SEO have become priority actions because of the ROI achieved. They contribute to our strategic marketing and sales decisions." ![Situm-Indoor-Positioning-Logo-_1_-_1_-_1_-1](https://faktica.com/wp-content/uploads/2023/06/Situm-Indoor-Positioning-Logo-_1_-_1_-_1_-1.webp) CTO, Zapiens "Highly qualified professionals. They find solutions to the challenges we bring them. They're very easy to work with." ![jccCjKmg_400x400-1](https://faktica.com/wp-content/uploads/2023/06/jccCjKmg_400x400-1.webp) Marketing Director, Link Mobility "They didn't just implement the project we'd agreed on — they also proposed several additional KPIs that proved extremely useful" ![Logo de Link Mobility cliente de Fáktica](https://faktica.com/wp-content/uploads/2026/08/0x0.png) CEO, FBA Consulting "They generated dozens of B2B sales leads for us, along with information and location data on potential customers. They're helping us consolidate and expand in Peru, Chile, Mexico, Colombia, Argentina and Panama." ![logo_fba_consulting-1-1](https://faktica.com/wp-content/uploads/2023/06/logo_fba_consulting-1-1.webp) Owner, Carmencita Brunch "I recommend Fáktica 100% to any business looking to drive customers to their premises or physical store. Since March 2022 they've been running our Google Ads campaigns on weekdays, which is traditionally when we have the fewest customers. In the first 3 months we increased bookings by 80%, and within a year we had already tripled them!" ![Logo de Carmencita Brunch, cliente de Fáktica](https://faktica.com/wp-content/uploads/2026/07/d5c80592-591e-4931-bdf8-db540e94d40b-1.png) CEO, Remm Guitart "Working with Fáktica has been the step up in quality we needed at Remm Guitart. After trying several web developers, training ourselves internally to be self-sufficient, and seeking support from multinationals, the only solution that has truly delivered tangible growth in leads and sales has been Fáktica. On top of that, their closeness and constant attention to our business have allowed us to optimise our investments and significantly improve profitability." ![image](https://faktica.com/wp-content/uploads/2025/09/Logo-Remm-Guitart-circular.jpg) --- ![](https://faktica.com/wp-content/uploads/2026/06/687821758777984d1ea8ef80bdb56993.png) FAQs ## Frequently asked questions Access to your Google Ads account and Google Analytics 4. To activate MAX PROFITS© and Sincro at their full level, we need to import quality conversion data from your CRM. If you don't have a CRM, we help you set one up or build a lightweight automatic lead-logging solution. Yes. We audit your invalid-click rate, the hourly distribution of traffic versus conversions, and session patterns. If we confirm the attack, we activate continuous monitoring and countermeasures, and when the volume justifies it, we prepare the evidence to claim back from Google the amounts improperly charged. The most effective way is to import real conversion data from your CRM: which leads became customers and at what margin. If you don't have a CRM, we set up a basic feedback system — leads marked as valid or invalid by your team — which already significantly improves optimization compared to optimizing for the form alone. The first improvements in lead quality and cost per customer are usually noticeable within the first 4-6 weeks, once the system has enough conversion data to learn from. Full optimization is usually reached at 2-3 months. We work with customer-acquisition companies in sectors like insurance, energy, automotive, telecommunications, education and financial services, from regional to national scale. The technology is the same; the keyword, audience and messaging strategy adapts to each sector. Yes, with Sincro. The system predicts the volume of leads coming in hour by hour and adjusts bids continuously so the inflow matches your team's real capacity, without the peaks and dead time of manually pausing campaigns. --- ## Request a no-obligation analysis of your potential traffic, cost and conversions. We'll send you an estimate of the opportunities in your sector along with an initial diagnosis of your current account. **We reply within 24 hours.** ## New Form - **Name** (text, required) - **Email** (email, required) - **Current spend on paid traffic** (select: None, Less than €2,000, €2,000 to €10,000, €10,000 to €50,000, More than €50,000) - **Message** (textarea) - **acceptance** (acceptance, required) **Send**