--- title: "Our work" description: "Real Fáktica case studies: B2B lead generation, proximity campaigns and anti-fraud in Google Ads, with results measured in profit, not clicks." url: "https://faktica.com/en/our-work/" date_modified: "2026-08-25T09:32:48+00:00" --- # Our work The main goal of our campaigns: to increase our clients' profits in a measurable way. --- B2B SOFTWARE ## Situm Indoor Positioning ### Quality B2B leads in 70 countries with a ROI above x4 Qualified lead generation in more than 70 countries, optimizing spend by customer Lifetime Value, with positive returns from the second month. ROI at 2.5 years x4 B2B CALL CENTER ## Accom ### Online acquisition of new customers for insurance, education, energy and utilities A 330% increase in ROAS through our proprietary net-profit maximization technology integrated with BigQuery and offline tracking. Net profit in 10 months x6 B2C HOSPITALITY ## Carmencita Brunch ### Bringing customers into the venues of a brunch franchise in Madrid Digital launch of two new venues in Lavapiés and La Latina, acquiring new customers at €2/customer with over €4 gross profit per euro invested. Customers in 12 months + 200 % B2B ENGINEERING ## Boslan ### Commercializing green hydrogen projects Reaching executives at major Spanish energy companies through technical white papers and LinkedIn Ads, opening new markets for Boslan. ROI far above the investment x30 B2C INSURANCE ## Health insurance ### New customer acquisition for a major health insurer Scaling leads with a stable acquisition cost in an ultra-competitive market, adapting spend in real time to the sales team's capacity. Daily policies +60 B2C INSURANCE ## Salud Mediterránea ### Making online sales profitable and drawing new customers to physical stores An omnichannel strategy with geo-targeted campaigns for the physical store and Google Shopping optimized by net profit, achieving +88% online profit in one year. Online sales +126% B2C ENERGY ## Isla Solar ### Installation and maintenance of photovoltaic solar energy systems for individuals and businesses. A red-hot solar market and soaring competition. We worked on three fronts: organizing the data, automating management with our technology, and closing the loop with offline tracking. Lead volume x4 B2C AUTOMOTIVE ## Remm Guitart ### Official Renault and Dacia dealer with sales and aftersales centres across six towns in the province of Barcelona. A fiercely competitive new and used car market, and a buyer who rarely leaves a digital trail. We worked on three fronts: measuring dealership visits accurately, allocating spend by geographic profitability, and shielding the budget from fraudulent traffic. Cost per sale, used & new ~€400 --- ![](https://faktica.com/wp-content/uploads/2026/07/29a45a113f7b7ff8e91c6742a60ff655.png) REVIEWS ## What do our clients say? "The Fáktica team gives us commitment, trust and efficiency. They adapt to our changes and needs, supporting us at every step to reach our strategic goals. And the numbers prove it." Isaac GómezCEO, Boslan (part of Accenture) "With Fáktica our investment is always optimized and aligned with the company's goals. Thanks to them, SEM and SEO have become priority actions because of the ROI achieved. They contribute to our strategic marketing and sales decisions." David OreiroMarketing Manager, Situm "Highly qualified professionals. They find solutions to the challenges we bring them. They're very easy to work with." Aurelio JiménezCTO, Zapiens "They didn't just implement the project we'd agreed on — they also proposed several additional KPIs that proved extremely useful" Diego RodríguezMarketing Director, Link Mobility "They generated dozens of B2B sales leads for us, along with information and location data on potential customers. They're helping us consolidate and expand in Peru, Chile, Mexico, Colombia, Argentina and Panama." Tomás García CEO, FBA Consulting "I recommend Fáktica 100% to any business looking to drive customers to their premises or physical store. Since March 2022 they've been running our Google Ads campaigns on weekdays, which is traditionally when we have the fewest customers. In the first 3 months we increased bookings by 80%, and within a year we had already tripled them!" Beatriz GurdielOwner, Carmencita Brunch "Working with Fáktica has been the step up in quality we needed at Remm Guitart. After trying several web developers, training ourselves internally to be self-sufficient, and seeking support from multinationals, the only solution that has truly delivered tangible growth in leads and sales has been Fáktica. On top of that, their closeness and constant attention to our business have allowed us to optimise our investments and significantly improve profitability." Víctor CabréCEO, Remm Guitart --- ## Request a no-obligation analysis of your potential traffic, cost and conversions. We'll send you an estimate of the opportunities in your sector along with an initial diagnosis of your current account. **We reply within 24 hours.** Name Email Current spend on paid traffic None Less than 2K 2 to 10 10 to 50 More than 50 Message I have read and accept the privacy policy Send