WHAT WE DO
Digital marketing campaigns on Google, Bing and social media are highly effective at attracting potential customers to physical stores and local businesses.
Selected by Google among the top 3% of Spanish PPC agencies (2025)
HubSpot Solutions Provider
NEOTEC Program — Spanish Ministry of Science and Innovation
Selected by Google among the top 3% of Spanish PPC agencies (2025)
HubSpot Solutions Provider
NEOTEC Program — Spanish Ministry of Science and Innovation
+15 years of experience
+15 years
International management
+50 countries
€4M managed in 2025
4M €
Return on ad spend (ROAS) above 8 in 2025
+8 ROAS
We support your business goals
Increase sales and profits
Drive visits to your store
Win new customers for your business
Showcase your products and services
Increase sales and profits
Drive visits to your store
We support your business goals
Win new customers for your business
Showcase your products and services
OUR CLIENTS
Companies that trust us
DO YOU NEED THIS?
Signs you need this service
Not every business with a physical location needs this at the same time. If you see yourself here, it's probably you.
When someone searches nearby on Google, your competitors show up and you don't
Google Maps and local search are the first point of contact before deciding where to eat, which clinic to visit or which academy to try. If you're not there at that moment, you're handing that decision to whoever did invest in their local presence.
Your Google Business Profile is unoptimized or has unanswered reviews
Incomplete categories, hours, photos, description and reviews signal neglect and drastically reduce the conversion rate of the people who find you. It's the starting point before spending a single euro on ads — and the one most businesses skip.
You have days or time slots with an empty venue or calendar, and others when you can't keep up
That irregularity destroys profitability: rent, payroll and fixed costs don't take a break midweek or outside your peak hours. The demand is there, but it doesn't know you exist — or has no specific reason to choose you today.
You've already tried Google Ads or Meta and didn't see results that justified the spend
The usual problem isn't the channel: it's geographic targeting that's too broad, a budget below the minimum effectiveness threshold, or ads that don't speak to the specific problem you solve. A generic proximity campaign is not the same as one designed for your real catchment area.
You don't know whether your marketing spend turns into real customers
The most common mistake is confusing activity with results. Running ads doesn't mean you've generated more customers: unless you isolate the effect of seasonality and word of mouth, you can't tell whether you're investing well or throwing money away.
You want to control when, how much and which type of customer you attract — not attract at random
Maybe you want to fill tables midweek without relying on platforms that take a commission, or bring in customers for your highest-margin service instead of generic traffic. Well-designed proximity campaigns adapt to that specific need, not to a single goal of "more people".
METHODOLOGY
4 phases: from diagnosis to results
The goal isn't the click — it's the person who walks through your door. Everything we do is built to maximize real visits, at a cost per new customer that makes sense for your business.
Profitability analysis and digital presence audit
We analyze which services or products give you the highest margin, identify the time slots and days you need to strengthen, and audit your current digital presence: Google Business Profile, Maps, reviews and active campaigns. We set a sustainable target cost per new customer.
Optimizing your Google Business Profile and Maps listing
It's the most profitable digital asset a local business has. We complete categories, hours, photos, description and attributes, actively manage reviews, and set up bookings or appointments where relevant. In many cases, this optimization alone already drives a significant increase in visibility.
Designing proximity campaigns with SmartGeo©
We design campaigns on Google (Search, Maps, Display) — and on Meta if the business profile justifies it — geo-targeted to your venue's real catchment area. SmartGeo©, validated in the NEOTEC project, uses machine learning to determine the optimal catchment area so your investment concentrates where the profitable customers really are.
Calibration by time, day and service
We adjust bids and budget based on the time of day, the day of the week and the service or product you want to boost. We don't mix different search intents in the same campaign: campaigns adapt to your business's real rhythm.
Activating Max Profits© and Predict©
Max Profits© keeps bids at the point of maximum profit per new customer. Predict© forecasts how many customers you'll get and when, so you can size your team, manage bookings or appointments, and prepare your offer with real lead time.
Dashboard and impact measurement
Real-time access to a dashboard with campaign performance and estimated visits. We measure impact using the difference-in-differences method, which isolates the effect of seasonality and word of mouth to rigorously attribute the real increase in customers.
End-to-end B2B digital marketing support
Digital strategy
Focused on growing your business with a solid, data-driven plan.
Content creation
Technical white papers, sales brochures, blog posts…
Paid channels & SEO
We create and manage campaigns on Google, Bing and LinkedIn.
Web optimization
We build and optimize your website and landing pages for conversion.
CRM setup
We sync with your CRM or help you set up a new one.
Data analytics
We use your data to understand your customers better and improve performance.
WHY FÁKTICA
What sets us apart from any other B2B marketing agency
Max Profits©: every euro at the point of maximum profit, not the highest click volume
It's not about spending more: it's about putting every euro in the moment and channel where it has the most impact. With Carmencita Brunch, a restaurant chain in Madrid, we achieved +80% customers in 3 months and +200% in 12 months.
AntiFraud©: your ads are seen by real people in your area
In Display and video campaigns for local businesses, fraudulent traffic can account for a significant share of spend — and in limited-volume accounts, that waste weighs proportionally more. AntiFraude© actively filters out low-quality placements and automated clicks.
SmartGeo©: you invest only in the real radius your customers come from
Most local campaigns waste budget reaching people who are too far away or who don't match your customer profile. SmartGeo© determines the optimal radius using machine learning models, not a circle drawn by hand on a map.
Predict©: anticipate how many customers you'll get, with a dashboard so you decide
Predict© combines campaign data, your venue's historical data and external signals to forecast your customer volume over the coming hours and days. With access to a real-time control panel, you can speed up or slow down acquisition yourself, without calling the agency.
We measure real impact with statistical rigor, not clicks and impressions
Most agencies measure success by comparing before and after — a method that doesn't isolate seasonality or word of mouth. We use the difference-in-differences method to rigorously attribute the real increase in customers or appointments to the campaigns, and not to other coinciding factors.
Google Premier Partner 2025: Top 3% of PPC managers in Spain
Premier status is reserved for agencies with the highest managed volume, the best results and the most satisfied clients. That means access to betas, priority support from Google and industry benchmarks that no conventional agency has.
PROJECTS
Real-world applications of our methodology and technology across different projects.
The main goal of our campaigns: to increase our clients' profits in a measurable way.
REVIEWS
What do our clients say?
FAQs
Frequently asked questions
What minimum budget do I need for this to make sense?
We recommend a minimum of €400-500/month in ad spend to have enough data volume to start optimizing properly. Below that, optimizing your Google Business Profile usually delivers a better cost-to-impact ratio and is always the first step we take. For businesses with several locations or sites, the budget scales with the number of premises.
How long does it take to see results?
The first visits or enquiries from campaigns can appear in the first or second week after launch. The consolidated result — the one that lets us measure impact with statistical rigor and optimize with data — is usually reached between weeks 6 and 8.
How exactly do you measure that customers come from the campaigns and not from something else?
It's the question most agencies avoid answering properly. Comparing before and after, or comparing two locations, doesn't isolate the effect of seasonality or word of mouth. At Fáktica we use the difference-in-differences method, which builds a control group to isolate the real causal effect of the campaigns.
How do you measure calls and bookings, not just web forms?
We set up call tracking with Google forwarding numbers, which assign a unique temporary number to each campaign and let us know how many calls it generated, their duration and time slot — without you having to change your usual number. We also measure clicks on the call button in Maps, directions requests and online bookings.
Can you work with businesses that have several locations or sites?
Yes, and it's one of the scenarios where we add the most value. SmartGeo© is designed to optimize spend across multiple locations with shared data, distributing budget according to each one's real profitability and needs.
What kinds of businesses is this service right for?
Any business that depends on customers coming to a physical location: restaurants and bars, dental clinics, physiotherapists, psychologists, beauty salons, opticians, academies, yoga or pilates studios, gyms, hair salons, lawyers or accountancy firms with local clients, and other similar profiles.
Request a no-obligation analysis of your potential traffic, cost and conversions.
We'll send you an estimate of the opportunities in your sector along with an initial diagnosis of your current account.
We reply within 24 hours.