--- title: "Proximity Campaigns" description: "Geo-targeted campaigns to bring customers to brick-and-mortar businesses and maximise local visits and sales." url: "https://faktica.com/en/proximity-campaigns/" date_modified: "2026-08-10T14:12:47+00:00" --- # Proximity Campaigns Attract new customers to your business [Request an audit](#formularioanalisis) [Meet the team](/en/about-us/) --- ![](https://faktica.com/wp-content/uploads/2026/06/b4099d345670eca691bf8220432b1eb1.png) WHAT WE DO Digital marketing campaigns on Google, Bing and social media are highly effective at attracting potential customers to physical stores and local businesses. Selected by Google among the top 3% of Spanish PPC agencies (2025) ![Logo de Google, socio tecnológico de Fáktica](https://faktica.com/wp-content/uploads/2026/06/cb8e89836b07767000f69f0f85afec8d-1024x1024.png) ### HubSpot Solutions Provider ![Fáktica, proveedor de soluciones del HubSpot Solutions Partner Program](https://faktica.com/wp-content/uploads/2026/06/fed4b1bcd36cb1d41e4f8ba0a9e92345.png) ### NEOTEC Program — Spanish Ministry of Science and Innovation ![Sello CDTI del programa NEOTEC del Ministerio de Ciencia e Innovación](https://faktica.com/wp-content/uploads/2026/06/be912002b374a86a85b997e5d0906ef8.png) Selected by Google among the top 3% of Spanish PPC agencies (2025) ![Logo de Google, socio tecnológico de Fáktica](https://faktica.com/wp-content/uploads/2026/06/cb8e89836b07767000f69f0f85afec8d-1024x1024.png) ### HubSpot Solutions Provider ![Fáktica, proveedor de soluciones del HubSpot Solutions Partner Program](https://faktica.com/wp-content/uploads/2026/06/fed4b1bcd36cb1d41e4f8ba0a9e92345.png) ### NEOTEC Program — Spanish Ministry of Science and Innovation ![Sello CDTI del programa NEOTEC del Ministerio de Ciencia e Innovación](https://faktica.com/wp-content/uploads/2026/06/be912002b374a86a85b997e5d0906ef8.png) --- +15 years of experience +15 years International management +50 countries €4M managed in 2025 4M € Return on ad spend (ROAS) above 8 in 2025 +8 ROAS --- Qualified leads· B2B search campaigns· Marketing ROI· Long sales cycles· Marketing & sales alignment· International markets· Data-driven decisions· Qualified leads· B2B search campaigns· Marketing ROI· Long sales cycles· Marketing & sales alignment· International markets· Data-driven decisions· Qualified leads· B2B search campaigns· Marketing ROI· Long sales cycles· Marketing & sales alignment· International markets· Data-driven decisions· Qualified leads· B2B search campaigns· Marketing ROI· Long sales cycles· Marketing & sales alignment· International markets· Data-driven decisions· --- ## We support your business goals ## Carousel ![](https://faktica.com/wp-content/uploads/2026/06/local_mall.png) ### Increase sales and profits ![](https://faktica.com/wp-content/uploads/2026/06/visibility.png) ### Drive visits to your store ![](https://faktica.com/wp-content/uploads/2026/06/finance_mode.png) ### Win new customers for your business ![](https://faktica.com/wp-content/uploads/2026/06/globe.png) ### Showcase your products and services --- ![](https://faktica.com/wp-content/uploads/2026/06/local_mall.png) ### Increase sales and profits ![](https://faktica.com/wp-content/uploads/2026/06/add_business.png) ### Drive visits to your store ## We support your business goals ![](https://faktica.com/wp-content/uploads/2026/06/finance_mode.png) ### Win new customers for your business ![](https://faktica.com/wp-content/uploads/2026/06/globe.png) ### Showcase your products and services --- ![](https://faktica.com/wp-content/uploads/2026/06/f1bdf149c15c21ecde1d2bbb13037b5e.png) OUR CLIENTS ## Companies that trust us ![](https://faktica.com/wp-content/uploads/2026/06/accenture.png) ![](https://faktica.com/wp-content/uploads/2026/06/adeslas.png) ![](https://faktica.com/wp-content/uploads/2026/06/applus.png) ![](https://faktica.com/wp-content/uploads/2026/06/bmw.png) ![](https://faktica.com/wp-content/uploads/2026/06/boslan.png) ![](https://faktica.com/wp-content/uploads/2026/06/dkv.png) ![](https://faktica.com/wp-content/uploads/2026/06/guro-de-salud.png) ![](https://faktica.com/wp-content/uploads/2026/06/isla-solar.png) ![](https://faktica.com/wp-content/uploads/2026/06/link-mobilitiy.png) ![](https://faktica.com/wp-content/uploads/2026/06/mapfre.png) ![](https://faktica.com/wp-content/uploads/2026/06/open-clorsers.png) ![Logo de REMM Guitart, concesionario oficial Renault y Dacia](https://faktica.com/wp-content/uploads/2026/06/remm.png) ![](https://faktica.com/wp-content/uploads/2026/06/repsol.png) ![](https://faktica.com/wp-content/uploads/2026/06/sanitas.png) ![](https://faktica.com/wp-content/uploads/2026/06/situm.png) ![](https://faktica.com/wp-content/uploads/2026/06/sunsundegui.png) ![](https://faktica.com/wp-content/uploads/2026/06/axa-1.png) ![](https://faktica.com/wp-content/uploads/2026/06/accom-1.png) --- ![](https://faktica.com/wp-content/uploads/2026/06/22472b8c330b46b29ff629a56da3b42d.png) DO YOU NEED THIS? ## Signs you need this service Not every business with a physical location needs this at the same time. If you see yourself here, it's probably you. ## Carousel ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### When someone searches nearby on Google, your competitors show up and you don't Google Maps and local search are the first point of contact before deciding where to eat, which clinic to visit or which academy to try. If you're not there at that moment, you're handing that decision to whoever did invest in their local presence. ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### Your Google Business Profile is unoptimized or has unanswered reviews Incomplete categories, hours, photos, description and reviews signal neglect and drastically reduce the conversion rate of the people who find you. It's the starting point before spending a single euro on ads — and the one most businesses skip. ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### You have days or time slots with an empty venue or calendar, and others when you can't keep up That irregularity destroys profitability: rent, payroll and fixed costs don't take a break midweek or outside your peak hours. The demand is there, but it doesn't know you exist — or has no specific reason to choose you today. ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### You've already tried Google Ads or Meta and didn't see results that justified the spend The usual problem isn't the channel: it's geographic targeting that's too broad, a budget below the minimum effectiveness threshold, or ads that don't speak to the specific problem you solve. A generic proximity campaign is not the same as one designed for your real catchment area. ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### You don't know whether your marketing spend turns into real customers The most common mistake is confusing activity with results. Running ads doesn't mean you've generated more customers: unless you isolate the effect of seasonality and word of mouth, you can't tell whether you're investing well or throwing money away. ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### You want to control when, how much and which type of customer you attract — not attract at random Maybe you want to fill tables midweek without relying on platforms that take a commission, or bring in customers for your highest-margin service instead of generic traffic. Well-designed proximity campaigns adapt to that specific need, not to a single goal of "more people". --- ![](https://faktica.com/wp-content/uploads/2026/06/cf7b52818a167134db916542d3866011.png) METHODOLOGY ## 4 phases: from diagnosis to results The goal isn't the click — it's the person who walks through your door. Everything we do is built to maximize real visits, at a cost per new customer that makes sense for your business. ![](https://faktica.com/wp-content/uploads/2026/06/4fdb27e07e5a996e12ec885822978e8d.png) WEEK 1-2 ### Profitability analysis and digital presence audit We analyze which services or products give you the highest margin, identify the time slots and days you need to strengthen, and audit your current digital presence: Google Business Profile, Maps, reviews and active campaigns. We set a sustainable target cost per new customer. ![](https://faktica.com/wp-content/uploads/2026/06/b52567052d5987b4d790af1c1bdd4ea9.png) WEEK 1-2 ### Optimizing your Google Business Profile and Maps listing It's the most profitable digital asset a local business has. We complete categories, hours, photos, description and attributes, actively manage reviews, and set up bookings or appointments where relevant. In many cases, this optimization alone already drives a significant increase in visibility. ![](https://faktica.com/wp-content/uploads/2026/06/151aaf8b84a81124b61007519431198f.png) WEEK 2-3 ### Designing proximity campaigns with SmartGeo© We design campaigns on Google (Search, Maps, Display) — and on Meta if the business profile justifies it — geo-targeted to your venue's real catchment area. SmartGeo©, validated in the NEOTEC project, uses machine learning to determine the optimal catchment area so your investment concentrates where the profitable customers really are. ![](https://faktica.com/wp-content/uploads/2026/06/70b64c71267206a9d035bf3ed38a56cc.png) WEEK 3 ### Calibration by time, day and service We adjust bids and budget based on the time of day, the day of the week and the service or product you want to boost. We don't mix different search intents in the same campaign: campaigns adapt to your business's real rhythm. ![](https://faktica.com/wp-content/uploads/2026/06/70b64c71267206a9d035bf3ed38a56cc.png) WEEK 3-4 ### Activating MAX PROFITS© and Predict© MAX PROFITS© keeps bids at the point of maximum profit per new customer. Predict© forecasts how many customers you'll get and when, so you can size your team, manage bookings or appointments, and prepare your offer with real lead time. ![](https://faktica.com/wp-content/uploads/2026/06/70b64c71267206a9d035bf3ed38a56cc.png) MONTHLY ### Dashboard and impact measurement Real-time access to a dashboard with campaign performance and estimated visits. We measure impact using the difference-in-differences method, which isolates the effect of seasonality and word of mouth to rigorously attribute the real increase in customers. --- ## Can we help? Pídenos presupuesto sin compromiso. [Request an audit](#formularioanalisis) --- ## End-to-end B2B digital marketing support Focused on growing your business with a solid, data-driven plan. Technical white papers, sales brochures, blog posts… We create and manage campaigns on Google, Bing and LinkedIn. We build and optimize your website and landing pages for conversion. We sync with your CRM or help you set up a new one. We use your data to understand your customers better and improve performance. ![Interior de una tienda de ropa, escenario típico de una campaña de proximidad](https://faktica.com/wp-content/uploads/2026/07/henrie-lord-gati-4ye8LSIByaY-unsplash-1020x1024.jpg) ![](https://faktica.com/wp-content/uploads/2026/06/d51b09496b3facd02abfe190c1537898.png) WHY FÁKTICA ## What sets us apart from any other B2B marketing agency ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### MAX PROFITS©: every euro at the point of maximum profit, not the highest click volume It's not about spending more: it's about putting every euro in the moment and channel where it has the most impact. With Carmencita Brunch, a restaurant chain in Madrid, we achieved +80% customers in 3 months and +200% in 12 months. ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### AntiFraud©: your ads are seen by real people in your area In Display and video campaigns for local businesses, fraudulent traffic can account for a significant share of spend — and in limited-volume accounts, that waste weighs proportionally more. AntiFraude© actively filters out low-quality placements and automated clicks. ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### SmartGeo©: you invest only in the real radius your customers come from Most local campaigns waste budget reaching people who are too far away or who don't match your customer profile. SmartGeo© determines the optimal radius using machine learning models, not a circle drawn by hand on a map. ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### Predict©: anticipate how many customers you'll get, with a dashboard so you decide Predict© combines campaign data, your venue's historical data and external signals to forecast your customer volume over the coming hours and days. With access to a real-time control panel, you can speed up or slow down acquisition yourself, without calling the agency. ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### We measure real impact with statistical rigor, not clicks and impressions Most agencies measure success by comparing before and after — a method that doesn't isolate seasonality or word of mouth. We use the difference-in-differences method to rigorously attribute the real increase in customers or appointments to the campaigns, and not to other coinciding factors. ![](https://faktica.com/wp-content/uploads/2026/06/a234ac41950b73e9ce5a4c65e5e1ac0d.png) ### Google Premier Partner 2025: Top 3% of PPC managers in Spain Premier status is reserved for agencies with the highest managed volume, the best results and the most satisfied clients. That means access to betas, priority support from Google and industry benchmarks that no conventional agency has. --- ![](https://faktica.com/wp-content/uploads/2026/06/80d0c2ed03630cf1f3b8c82d44ee7de9.png) PROJECTS ## Real-world applications of our methodology and technology across different projects. The main goal of our campaigns: to increase our clients' profits in a measurable way. [View projects](/en/our-work/) ## Carousel B2B SOFTWARE Situm Indoor Positioning ### Quality B2B leads in 70 countries with a ROI above x4 Qualified lead generation in more than 70 countries, optimizing spend by customer Lifetime Value, with positive returns from the second month. ROI at 2.5 years x4 B2B CALL CENTER Accom ### Online acquisition of new customers for insurance, education, energy and utilities A 330% increase in ROAS through our proprietary net-profit maximization technology integrated with BigQuery and offline tracking. Net profit in 10 months x6 B2C HOSPITALITY Carmencita Brunch ### Bringing customers into the venues of a brunch franchise in Madrid Digital launch of two new venues in Lavapiés and La Latina, acquiring new customers at €2/customer with over €4 gross profit per euro invested. Customers in 12 months + 200 % B2B ENGINEERING Boslan ### Commercializing green hydrogen projects Reaching executives at major Spanish energy companies through technical white papers and LinkedIn Ads, opening new markets for Boslan. ROI far above the investment x30 B2C INSURANCE Health insurance ### New customer acquisition for a major health insurer Scaling leads with a stable acquisition cost in an ultra-competitive market, adapting spend in real time to the sales team's capacity. Daily policies +60 B2C INSURANCE Salud Mediterránea ### Making online sales profitable and drawing new customers to physical stores An omnichannel strategy with geo-targeted campaigns for the physical store and Google Shopping optimized by net profit, achieving +88% online profit in one year. Online sales +126% B2C ENERGY Isla Solar ### Installation and maintenance of photovoltaic solar energy systems for individuals and businesses. A red-hot solar market and soaring competition. We worked on three fronts: organizing the data, automating management with our technology, and closing the loop with offline tracking. Lead volume x4 B2C AUTOMOTIVE Remm Guitart ### Official Renault and Dacia dealer with sales and aftersales centres across six towns in the province of Barcelona. A fiercely competitive new and used car market, and a buyer who rarely leaves a digital trail. We worked on three fronts: measuring dealership visits accurately, allocating spend by geographic profitability, and shielding the budget from fraudulent traffic. Cost per sale, used & new ~€400 --- ![](https://faktica.com/wp-content/uploads/2026/07/29a45a113f7b7ff8e91c6742a60ff655.png) REVIEWS ## What do our clients say? ## Testimonial Carousel CEO, Boslan (part of Accenture) "The Fáktica team gives us commitment, trust and efficiency. They adapt to our changes and needs, supporting us at every step to reach our strategic goals. And the numbers prove it." ![Captura-de-pantalla-2023-03-06-a-las-12.49.39-1](https://faktica.com/wp-content/uploads/2023/06/Captura-de-pantalla-2023-03-06-a-las-12.49.39-1.webp) Marketing Manager, Situm "With Fáktica our investment is always optimized and aligned with the company's goals. Thanks to them, SEM and SEO have become priority actions because of the ROI achieved. They contribute to our strategic marketing and sales decisions." ![Situm-Indoor-Positioning-Logo-_1_-_1_-_1_-1](https://faktica.com/wp-content/uploads/2023/06/Situm-Indoor-Positioning-Logo-_1_-_1_-_1_-1.webp) CTO, Zapiens "Highly qualified professionals. They find solutions to the challenges we bring them. They're very easy to work with." ![jccCjKmg_400x400-1](https://faktica.com/wp-content/uploads/2023/06/jccCjKmg_400x400-1.webp) Marketing Director, Link Mobility "They didn't just implement the project we'd agreed on — they also proposed several additional KPIs that proved extremely useful" ![Logo de Link Mobility cliente de Fáktica](https://faktica.com/wp-content/uploads/2026/08/0x0.png) CEO, FBA Consulting "They generated dozens of B2B sales leads for us, along with information and location data on potential customers. They're helping us consolidate and expand in Peru, Chile, Mexico, Colombia, Argentina and Panama." ![logo_fba_consulting-1-1](https://faktica.com/wp-content/uploads/2023/06/logo_fba_consulting-1-1.webp) Owner, Carmencita Brunch "I recommend Fáktica 100% to any business looking to drive customers to their premises or physical store. Since March 2022 they've been running our Google Ads campaigns on weekdays, which is traditionally when we have the fewest customers. In the first 3 months we increased bookings by 80%, and within a year we had already tripled them!" ![Logo de Carmencita Brunch, cliente de Fáktica](https://faktica.com/wp-content/uploads/2026/07/d5c80592-591e-4931-bdf8-db540e94d40b-1.png) CEO, Remm Guitart "Working with Fáktica has been the step up in quality we needed at Remm Guitart. After trying several web developers, training ourselves internally to be self-sufficient, and seeking support from multinationals, the only solution that has truly delivered tangible growth in leads and sales has been Fáktica. On top of that, their closeness and constant attention to our business have allowed us to optimise our investments and significantly improve profitability." ![image](https://faktica.com/wp-content/uploads/2025/09/Logo-Remm-Guitart-circular.jpg) --- ![](https://faktica.com/wp-content/uploads/2026/06/687821758777984d1ea8ef80bdb56993.png) FAQs ## Frequently asked questions We recommend a minimum of €400-500/month in ad spend to have enough data volume to start optimizing properly. Below that, optimizing your Google Business Profile usually delivers a better cost-to-impact ratio and is always the first step we take. For businesses with several locations or sites, the budget scales with the number of premises. The first visits or enquiries from campaigns can appear in the first or second week after launch. The consolidated result — the one that lets us measure impact with statistical rigor and optimize with data — is usually reached between weeks 6 and 8. It's the question most agencies avoid answering properly. Comparing before and after, or comparing two locations, doesn't isolate the effect of seasonality or word of mouth. At Fáktica we use the difference-in-differences method, which builds a control group to isolate the real causal effect of the campaigns. We set up call tracking with Google forwarding numbers, which assign a unique temporary number to each campaign and let us know how many calls it generated, their duration and time slot — without you having to change your usual number. We also measure clicks on the call button in Maps, directions requests and online bookings. Yes, and it's one of the scenarios where we add the most value. SmartGeo© is designed to optimize spend across multiple locations with shared data, distributing budget according to each one's real profitability and needs. Any business that depends on customers coming to a physical location: restaurants and bars, dental clinics, physiotherapists, psychologists, beauty salons, opticians, academies, yoga or pilates studios, gyms, hair salons, lawyers or accountancy firms with local clients, and other similar profiles. --- ## Request a no-obligation analysis of your potential traffic, cost and conversions. We'll send you an estimate of the opportunities in your sector along with an initial diagnosis of your current account. **We reply within 24 hours.** ## New Form - **Name** (text, required) - **Email** (email, required) - **Current spend on paid traffic** (select: None, Less than €2,000, €2,000 to €10,000, €10,000 to €50,000, More than €50,000) - **Message** (textarea) - **acceptance** (acceptance, required) **Send**