---
title: "Remm Guitart case study: digital marketing for car dealerships – Fáktica Analytics"
description: "Final cost per new vehicle sold"
type: "Caso de éxito"
url: "https://faktica.com/en/remm-guitart-case/"
date_modified: "2026-08-10T13:02:43+00:00"
---

# Remm Guitart case study: digital marketing for car dealerships – Fáktica Analytics

AUTOMOTIVE

B2C

**Remm Guitart Dealerships**

## Winning customers for Renault and Dacia dealerships across the province of Barcelona

Final cost per new vehicle sold

**Final cost per new vehicle sold**

~€400

**CONTEXT**

## Remm Guitart, an official Renault and Dacia dealer with deep roots in the province of Barcelona

REMM GUITART, S.L. is an official Renault and Dacia dealer, with sales and aftersales centres in Molins de Rei, Igualada, Vilanova i la Geltrú, Vilafranca del Penedès, Esparreguera and Martorell.

Remm Guitart is a family business with strong local roots. It was formed in 2001 through the merger of two companies, Garaje Remm and Guitart.

**The challenge**

Car sales, both new and second hand, is a fiercely competitive sector, and even more so in a province like Barcelona.

Remm Guitart hired Fáktica Analytics in December 2023. The main goals were to increase footfall at the dealerships and bring down the cost per visit and per sale. A further challenge came attached to those: measuring accurately how many dealership visits were actually driven by the online campaigns.

"Working with Fáktica has been the step up in quality we needed at Remm Guitart. We had tried several web developers, trained our own team to become self sufficient and looked for support from multinationals, and Fáktica is the only approach that has produced real growth in leads and sales. On top of that, how close they stay to the business and how consistently they follow it have allowed us to optimise our investment and significantly improve profitability."

Víctor Cabré

CEO, Remm Guitart. Official Renault Dealer

**The solution**

## The core of our strategy: aligning marketing objectives with Remm Guitart's business objectives

## Understanding how car buyers actually behave

On average, buyers spend around 15 hours over 3 months choosing their vehicle, and yet they visit only 2 or 3 dealerships before buying. Reaching potential customers at the right moment, on the right channel, is therefore critical.

3 out of 4 consumers buy a vehicle without ever filling in an online form, which makes them hard to track. The first step, then, is to build the infrastructure needed to measure results with maximum accuracy.

## Allocating budget to the right geographies

Distributing budget properly starts with knowing how profitable each geographic area really is. To do that we rely on SmartGeo, the geographic analysis algorithm developed by Fáktica Analytics.

For new vehicles we geotargeted spend to the catchment area of each dealership, while for used vehicle promotions we opened targeting up to the whole territory. Within each area, SmartGeo let us adjust bids to the profitability actually achieved in that region.

## Campaigns tuned to maximise net margin

We use MAX PROFITS©, the technology developed by Fáktica Analytics, to run campaigns at the point that maximises Remm Guitart's profit, combining search campaigns with PMax (YouTube, Google Maps and programmatic) and Display remarketing.

**Results**

**Final cost per new vehicle sold**

~€400

Cost per visit of around €10: new dealership visits for both sales and aftersales.

Cost per lead under €100, across new and used vehicles.

We continue to improve results today in an increasingly competitive market, with new brands recently entering Europe.