Exclusive video for companies investing millions a year in Google Search

Only for high-CPC accounts

Some of the clicks you're paying for may come from competitors' bots.

In high-CPC accounts under attack, even after Google's filters, 2 out of 3 paid clicks can still be fraudulent. Your dashboard won't show it. In this 12-minute video, we show you how to see it, and how to tell if it's happening to you.

IN THIS VIDEO

01

Why Google Ads may not be getting more expensive. Someone may be making it more expensive for you.

02

How companies like yours are getting part of that money back from Google.

03

What CERBERUS is, and why generic anti-fraud software can't do the same.

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One client per state. We don't work with your competitors.

01 — THE SYMPTOMS

You've probably felt it without naming it.

Icono Symptons1

Cost per lead climbing.

Icono Symptons2

More spend, fewer customers per dollar.

Icono Symptons3

A competitor you used to outbid, now above you.

This isn't Google Ads getting more expensive. Someone is making it more expensive for you.

02 — WHO IT'S FOR

This video is for you if…

✓

You put millions a year through Google Search.

✓

You operate in a market where a single click can cost hundreds of dollars.

✓

You've seen your cost per lead climb, or a competitor pull ahead, without a clear explanation.

✕

If not, this won't apply to you. If it does, watch it.

03 — BLIND SPOT 1

"Google already catches it."

Google can only count what happens inside its own system. It sees a click, charges you and moves on. It never checks who actually showed up at your website.

Google is both player and referee. It counts the clicks, charges for them and decides which ones to refund.

When your dashboard reports 30% invalid clicks, the real figure is often much higher. You may be paying double, or triple, what you should.

HIGH CPC ACCOUNTS UNDER ATTACK

04 — BLIND SPOT 2

"My agency already handles this."

Your agency works from Google's dashboard. Almost every agency does.

And the dashboard only shows what Google measures from inside its own platform. A targeted attack is built to look like normal traffic there.

That isn't your agency's failure. It isn't yours either. You can't fix what your dashboard was never built to show you.

WHAT YOUR AGENCY SEES

Clicks

Google Ads

Impressions

Google Ads

Invalid clicks

as reported by Google

GOOGLE'S DASHBOARD STOPS HERE

WHAT WE SEE

Server logs: every request, every IP and every device that actually reached your site.

We work from server logs. And the first phase never touches your account: no changes to your campaigns, your structure or anything your agency is running.

Your agency doesn't get a competitor. It gets evidence.

05 — BLIND SPOT 3

"We already have anti-fraud software."

Generic anti-fraud tools have one move: block the IP. But the whole point of the attack is to keep changing IPs.

Blocking them one by one is like changing your lock every morning for someone who's already copying your keys.

This attack isn't generic. It's aimed at you. It adapts. It evolves. And in 2026, AI puts these tools in hands that couldn't have built them a year ago.

GENERIC SOFTWARE · BLOCK THE IP

203.0.113.14

blocked

198.51.100.7

blocked

203.0.113.92

blocked

198.51.100.211

new IP

203.0.113.58

new IP

Every IP you block is replaced by a new one.

06 — IN THE VIDEO

In 12 minutes, we'll walk you through:

01

How a competitor's attack actually works.

Ten IP addresses, each faking exactly fifty devices. A machine built to look like a crowd of customers.

02

A real case: more than $3 million in click fraud.

And the deeper damage one level up, the kind that never shows up as "fraud" on any report.

03

What CERBERUS is, and why generic anti-fraud software can't do the same.

04

How to find out if it's happening to you, without touching your campaigns.

THE ATTACK · A REAL CASE

A machine, built to look like a crowd.

In one high-CPC account we audited, the click fraud came from just 10 IP addresses. Each one faked exactly 50 devices: 500 “customers” that were never real.

This is what was clicking the company's ads. In the video, you'll see how CERBERUS stops it.

THE ATTACK A REAL PI
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07 — REAL CASE · 24 MONTHS OF TRAFFIC

A US company in one of the highest-CPC markets in the country.

70%+

of their Search traffic came from data centers, not people

$3M+

in click fraud

FINDING

They were charged for clicks from impressions Google itself had already flagged as invalid.

FRAUD WITHIN 30 DAYS GENEREAL

Click fraud is the most expensive in the short term.

Impression fraud is the most damaging in the long term.

Marcos faktica founder

Marcos Ferreiro - Fáktica Founder

08 — WHO WE ARE

Who's behind this video

Fáktica Analytics was recognized as a Google Premier Partner, the top 3% of agencies, in 2023 and 2025. Since 2019, we've built advanced Google Ads architectures, always within Google's policies. Our founders are engineers, with graduate degrees from Harvard.

We don't work from dashboards. We work from server logs. That lets us do something most can't: go and get your money back.

First, directly, through Google's own investigation channels. And when Google ignores a claim the evidence clearly supports, that evidence is built to hold up in court, where your attorneys take it, with us behind them as technical experts.

Top 3%

Google Premier Partner, 2023 & 2025

$5M+

in fraud claims filed for US companies

~80%

average fraud reduction at the structural level

The most dangerous thing about fraud isn't the fraud itself. It's getting used to it.

Month after month, it stops looking like an attack and starts looking like what Google just costs now. Meanwhile, a competitor bids on your exact keywords. The dirty data isn't just costing you money. It's handing them the win.

None of this is a failure on your part. You can't fix what your dashboard was never built to show you. But once you can see it, you can act on it.

One state. One client.

We work with one client per market, per state. Never with two companies bidding on the same keywords.

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A short conversation, not a pitch. We look at your situation and, if it's a fit, we scope the audit. If it isn't, we'll tell you plainly.

WHAT HAPPENS IN THE SESSION

✓

We look at your situation: your market, your spend and what you've been seeing.

✓

We tell you plainly whether it's a fit. We only take on work where we're confident we're worth it.

✓

If it is, we scope the Diagnostic Ad-Fraud Audit: two to three weeks on one of your live campaigns.

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