The European digital market regulation legislation came into effect this month, triggering a domino effect that has impacted both national regulations and the way large digital platforms manage and use user data. In the case of Google, its response has been the launch of Consent Mode v2, which is causing a real earthquake in the […]
How to Implement Consent Mode v2 and Not Die Trying Read More »
The coming months will pose a great challenge for digital advertisers in Europe. The European Digital Markets Act (DMA) came into effect on March 6, 2024, forcing large digital platforms like Google or Meta to take steps to comply with the new regulations within their role as “gatekeepers.” The DMA establishes a list of dos
New cookie regulations and Consent Mode v2: The Phantom Menace Read More »
Microsoft Ads Scripts:A Hidden Gem of Digital Marketing Microsoft Advertising offers an attractive option in digital marketing that extends beyond its own search engine, Bing. By being able to integrate with other Microsoft products and partners, such as Yahoo and AOL, its ads reach a diverse audience that does not always overlap with Google’s. Although
Microsoft Ads Scripts: A Hidden Gem of Digital Marketing Read More »
B2B Marketing: Evolution and Strategies for 2024 In this article, we explore the patterns that are defining digital marketing at the beginning of 2024. Knowing and adapting to these trends is a valuable tool for businesses betting on B2B digital marketing. #1. Integration of LLMs in Marketing Data Analysis The most important trend of 2024
B2B Marketing Trends for 2024 Read More »
Should We Invest More in Marketing or Lower Prices to Increase Sales? Should We Invest More in Marketing or Lower Prices to Increase Sales? The article addresses a question we frequently receive from clients who are responsible for business decisions, conveying to us their concerns about the necessary investment in advertising and its relation to
Sales, profits, and investment Read More »
Five Strategies for Automated Google Ads Campaigns in B2B Digital Marketing Automation in B2B digital marketing is revolutionizing the way Pay-Per-Click (PPC) campaigns are handled, freeing up time to focus on higher value-added actions. However, there seems to be an apparent gap between current automation solutions and the specific needs of B2B digital marketing. Google’s
5 Strategies for Automated Google Ads Campaigns in B2B Digital Marketing Read More »
Digital marketing campaigns on Google, Bing, and social media are not only useful for selling online. They are also very effective in attracting potential customers to commercial establishments. This is highly relevant for the majority of businesses, as even though the growth of e-commerce is unstoppable, around 80% of retail sales still take place in
October 31, 2022, was the date marked by Google to automatically migrate all scripts from an account to the new script experience (new scripts experience, in its original language). However, the adaptation of scripts has presented many more difficulties than Google expected and, after the deadline, the old scripts are still operational. One only needs
Many online customer acquisition managers use CPA (Cost Per Acquisition) as the main indicator to measure the performance of SEM campaigns. By doing so, they are missing the opportunity to improve their campaigns and increase the company’s profit. Many acquisition managers aim for a CPA that’s a percentage higher than the Customer Lifetime Value (CLTV)
Customer Acquisition in SEM: Are You Using CPA as Your Main KPI? You’re Losing Money Read More »
The COVID-19 pandemic will last several months, perhaps years. All economic sectors, including digital marketing, will have to reinvent themselves to adapt to the new needs of customers and society as a whole. Many companies are reevaluating their digital marketing strategy and budgets in light of the uncertain economic situation. Brands whose financial situation can
COVID-19: Ideas for the ‘New Normal’ in Digital Marketing Read More »
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Email: info@faktica.com
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Email: info@faktica.com
Calle Núñez de Balboa, 35A
28001 Madrid
Email: info@faktica.com
DATALYTICS
4 Portland Ct
St. Louis, MO 63108
USA
Subsidized by the CDTI in 2022-2024.
Project title: Lead Management Technology based on
mathematical models and predictive algorithms
Selected by Google in the Top 3% of Spanish PPC agencies
Subsidized by the CDTI in 2022-2024. Project title: Lead Management Technology based on mathematical models and predictive algorithms
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