Digital Marketing Insights
How to Implement Consent Mode v2 and Not Die Trying
The European digital market regulation legislation came into effect this month, triggering a domino effect that has impacted both national regulations and the way large digital platforms manage and use
New cookie regulations and Consent Mode v2: The Phantom Menace
The coming months will pose a great challenge for digital advertisers in Europe. The European Digital Markets Act (DMA) came into effect on March 6, 2024, forcing large digital platforms
Microsoft Ads Scripts: A Hidden Gem of Digital Marketing
Microsoft Ads Scripts:A Hidden Gem of Digital Marketing Microsoft Advertising offers an attractive option in digital marketing that extends beyond its own search engine, Bing. By being able to integrate
B2B Marketing Trends for 2024
B2B Marketing: Evolution and Strategies for 2024 In this article, we explore the patterns that are defining digital marketing at the beginning of 2024. Knowing and adapting to these trends
Sales, profits, and investment
Should We Invest More in Marketing or Lower Prices to Increase Sales? Should We Invest More in Marketing or Lower Prices to Increase Sales? The article addresses a question we
5 Strategies for Automated Google Ads Campaigns in B2B Digital Marketing
Five Strategies for Automated Google Ads Campaigns in B2B Digital Marketing Automation in B2B digital marketing is revolutionizing the way Pay-Per-Click (PPC) campaigns are handled, freeing up time to focus
Retail Establishments: How to Measure the “Store Visits” Generated by a Digital Marketing Campaign
Digital marketing campaigns on Google, Bing, and social media are not only useful for selling online. They are also very effective in attracting potential customers to commercial establishments. This is
Essential Resources for Migrating Google Ads Scripts to the New Scripts Experience (GAQL)
October 31, 2022, was the date marked by Google to automatically migrate all scripts from an account to the new script experience (new scripts experience, in its original language). However,
Customer Acquisition in SEM: Are You Using CPA as Your Main KPI? You’re Losing Money
Many online customer acquisition managers use CPA (Cost Per Acquisition) as the main indicator to measure the performance of SEM campaigns. By doing so, they are missing the opportunity to
COVID-19: Ideas for the ‘New Normal’ in Digital Marketing
The COVID-19 pandemic will last several months, perhaps years. All economic sectors, including digital marketing, will have to reinvent themselves to adapt to the new needs of customers and society
