Digital Marketing Insights
How to Exclude Placements in PMax: A Google Ads Hack
If you’re working with PMAX campaigns and want to exclude placements, you probably already know that the current options are quite limited. However, there’s a trick to exclude placements only in PMax…
Protecting Your Budget (Part 2): Effective Strategies Against Fraudulent Clicks
We take a detailed look at how you can implement strategies yourself to protect your advertising budget, and we present our solution
Click Fraud in Google Ads (Part 1): Should You Be Worried? Do You Need Anti-Fraud Software?
In 2025, half of all internet traffic is non-human, and nearly 1 in every 4 euros invested in Google Ads is lost to fraudulent clicks.
Geographic Scoring: Leverage local differences in Google Ads with the help of Machine Learning
Proper segmentation of Google Ads investment based on geographic differences in conversion rates helps maximize the return on investment (ROI) of campaigns
How to Implement Consent Mode v2 and Not Die Trying
The European digital market regulation legislation came into effect this month, triggering a domino effect that has impacted both national regulations and the way large digital platforms manage and use
New cookie regulations and Consent Mode v2: The Phantom Menace
The coming months will pose a great challenge for digital advertisers in Europe. The European Digital Markets Act (DMA) came into effect on March 6, 2024, forcing large digital platforms
Microsoft Ads Scripts: A Hidden Gem of Digital Marketing
Microsoft Ads Scripts:A Hidden Gem of Digital Marketing Microsoft Advertising offers an attractive option in digital marketing that extends beyond its own search engine, Bing. By being able to integrate
B2B Marketing Trends for 2024
B2B Marketing: Evolution and Strategies for 2024 In this article, we explore the patterns that are defining digital marketing at the beginning of 2024. Knowing and adapting to these trends
Sales, profits, and investment
Should We Invest More in Marketing or Lower Prices to Increase Sales? Should We Invest More in Marketing or Lower Prices to Increase Sales? The article addresses a question we
5 Strategies for Automated Google Ads Campaigns in B2B Digital Marketing
Five Strategies for Automated Google Ads Campaigns in B2B Digital Marketing Automation in B2B digital marketing is revolutionizing the way Pay-Per-Click (PPC) campaigns are handled, freeing up time to focus
