SEM

Faktica KPIs

Customer Acquisition in SEM: Are You Using CPA as Your Main KPI? You’re Losing Money

Many online customer acquisition managers use CPA (Cost Per Acquisition) as the main indicator to measure the performance of SEM campaigns. By doing so, they are missing the opportunity to improve their campaigns and increase the company’s profit. Many acquisition managers aim for a CPA that’s a percentage higher than the Customer Lifetime Value (CLTV) […]

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FAktica marketing digital covid 19

COVID-19: Ideas for the ‘New Normal’ in Digital Marketing

The COVID-19 pandemic will last several months, perhaps years. All economic sectors, including digital marketing, will have to reinvent themselves to adapt to the new needs of customers and society as a whole. Many companies are reevaluating their digital marketing strategy and budgets in light of the uncertain economic situation. Brands whose financial situation can

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Managing Digital Advertising Accounts: In-house or through an Agency?

A powerful trend is shaking the world of digital media advertising: the number of companies that have started to manage their digital advertising accounts internally, aside from marketing agencies, has reached its peak levels in 2019 in the United States and Great Britain. According to a recent survey by the Association of National Advertisers (ANA),

Managing Digital Advertising Accounts: In-house or through an Agency? Read More »

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