Should We Invest More in Marketing or Lower Prices to Increase Sales? Should We Invest More in Marketing or Lower Prices to Increase Sales? The article addresses a question we frequently receive from clients who are responsible for business decisions, conveying to us their concerns about the necessary investment in advertising and its relation to […]
Sales, profits, and investment Read More »
Digital marketing campaigns on Google, Bing, and social media are not only useful for selling online. They are also very effective in attracting potential customers to commercial establishments. This is highly relevant for the majority of businesses, as even though the growth of e-commerce is unstoppable, around 80% of retail sales still take place in
The COVID-19 pandemic will last several months, perhaps years. All economic sectors, including digital marketing, will have to reinvent themselves to adapt to the new needs of customers and society as a whole. Many companies are reevaluating their digital marketing strategy and budgets in light of the uncertain economic situation. Brands whose financial situation can
COVID-19: Ideas for the ‘New Normal’ in Digital Marketing Read More »
A powerful trend is shaking the world of digital media advertising: the number of companies that have started to manage their digital advertising accounts internally, aside from marketing agencies, has reached its peak levels in 2019 in the United States and Great Britain. According to a recent survey by the Association of National Advertisers (ANA),
Managing Digital Advertising Accounts: In-house or through an Agency? Read More »
