Resources
Technical analysis on Google Ads, anti-fraud and performance digital marketing. No filters, no vanity metrics.
Google Ads IP exclusions can be bypassed. We did it.
What Google Ads advertisers should know about IP addresses used in fraud strategies Google Ads IP exclusions can be bypassed. We did it. TL;DR — We reproduced end-to-end, on our
Is Google charging you twice for the same click?
What Google Ads advertisers should know about duplicate GCLIDs and charges arising from invalid impressions What Google Ads advertisers should know about duplicate GCLIDs and charges arising from invalid impressions
Welcome to impression fraud in Google Ads
12.015 IMPRESSIONS, 0 CLICKS 12.015 IMPRESSIONS, 0 CLICKS A search campaign with Ad Relevance “Above Average,” a 48% Absolute Top rate, and a 95% Search Impression Share. And zero clicks.
Does the Quality Score still matter in 2026?
Yes. And more than Google wants to admit. Don’t listen to what Google tells you. Listen to what Google charges you—and to your ranking versus your competitors.
YouTube Ads: The Black Hole in Your Budget (and How to Close It)
Did you know that most of your Google Ads on YouTube appear on videos that are completely irrelevant to your brand? With YouHelp, you ensure that every investment is effective.
How to Exclude Placements in PMax: A Google Ads Hack
If you’re working with PMAX campaigns and want to exclude placements, you probably already know that the current options are quite limited. However, there’s a trick to exclude placements only in PMax…
Protecting Your Budget (Part 2): Effective Strategies Against Fraudulent Clicks
We take a detailed look at how you can implement strategies yourself to protect your advertising budget, and we present our solution
Click Fraud in Google Ads (Part 1): Should You Be Worried? Do You Need Anti-Fraud Software?
In 2025, half of all internet traffic is non-human, and nearly 1 in every 4 euros invested in Google Ads is lost to fraudulent clicks.
Geographic Scoring: Leverage local differences in Google Ads with the help of Machine Learning
Proper segmentation of Google Ads investment based on geographic differences in conversion rates helps maximize the return on investment (ROI) of campaigns
How to Implement Consent Mode v2 and Not Die Trying
The European digital market regulation legislation came into effect this month, triggering a domino effect that has impacted both national regulations and the way large digital platforms manage and use