Intelligent Partner Regulation System for Google Ads
Intelligent Partner Regulation System for Google Ads
Your partners are bidding against each other
You are paying the cost of that war
Your partners are bidding against each other
You are paying the cost of that war
Do you manage a network of partners bidding in Google Ads to acquire customers for your brand?
Then you probably have these three problems on the table, month after month:
Internal CPC Inflation
Your partners compete with one another for the same keywords. That competition drives up the CPC everyone pays, makes leads more expensive, and reduces the margin across the entire network. You pay more to acquire the same customers.
Slow and Inaccurate Manual Control
Setting maximum CPCs by keyword, assigning keywords by partner, negotiating strategy changes... Every adjustment takes weeks or months to coordinate. And by the time it is finally implemented, the market has already changed.
No Real-Time Visibility or Reaction to Competitors
At any given moment, you do not know how much traffic each partner is capturing or how spending is evolving. And when an external competitor starts bidding on your keywords, you find out too late.
You are already trying to manage it. Why is it still a problem?
Brands already applying partner regulation strategies (exclusive keyword lists, agreed CPCs, territory-based restrictions) find that these measures work only partially, while creating new friction:
They Are Slow to Implement
Coordinating a CPC reduction among several partners manually is done in phases over weeks or months. The market does not wait.
They Are Rigid
A fixed maximum CPC does not respond to competition in real time. If an external competitor enters the auction, your position drops and you do not realize it until the next review.
They Create Friction with Partners
Imposing keyword restrictions without shared visibility creates distrust. Partners do not clearly understand the criteria, and negotiations drag on.
They Require Constant Supervision
Someone on the team has to monitor traffic distribution, detect deviations, and escalate adjustments. It is management time that could be devoted to strategy.
How much is it costing you to manage your partner network manually?
How much is it costing you to manage your partner network manually?
We analyze your current Google Ads partner network structure free of charge.
We identify the potential for CPC reduction and improved traffic distribution.
No commitment.
We analyze your current Google Ads partner network structure free of charge.
We identify the potential for CPC reduction and improved traffic distribution.
No commitment.
Fáktica Intelligent Regulation System
We have developed a technology that automates in real time everything brands currently do manually to regulate partner activity in Google Ads.
The system has two integrated components:
Real-time visibility into traffic distribution, performance, and spending for each partner. Automatic alerts when competitor brands enter the auction. The brand manager decides the strategy based on complete data, not yesterday’s reports.
- Real-time traffic by partner and keyword
- Comparative performance of each commercial partner
- Alerts for competitor entry
- Compliance with agreed rules
It executes the brand manager’s guidelines autonomously and continuously across all partner accounts, without manual intervention for each adjustment:
It executes the brand manager’s guidelines autonomously and continuously across all partner accounts, without manual intervention for each adjustment:
- Automatic management of maximum CPCs by keyword in each partner account
- Precise traffic allocation according to the percentage assigned to each partner
- Automatic CPC increases when competitors enter; reductions when they withdraw
- Coordinated implementation of strategic changes in hours, not weeks
Results Achieved
15-25%
CPC reduction
Minutes
Implementation time
100%
Rule compliance
-80%
Supervision time
Coordinate, regulate, and maximize the profitability of your partners’ Google Ads activity from a single dashboard
Coordinate, regulate, and maximize the profitability of your partners’ Google Ads activity from a single dashboard
Features of the Fáktica Intelligent Regulation System
From Weeks to Minutes: the Difference That Changes the Dynamic with Your Partners
Today, coordinating a reduction of CPCs to the minimum optimal level across several partners is a phased process that drags on for weeks or months. It involves calls, emails, manual follow-up, and multiple negotiations.
With the Intelligent Regulation System, that same process is executed in just a few minutes. The software applies the directive in a coordinated and simultaneous way across all partner accounts, without requiring each partner to make manual changes.
What takes months to negotiate and weeks to implement, the system does in minutes. And it keeps it running without constant supervision.
This speed difference is not only operational: it changes the balance of power in negotiations with your partners. When the brand can adjust traffic distribution in real time, allocation stops being a quarterly debate and becomes a manageable parameter like any other business KPI.
Who is this system for?
This system is specifically designed for brands that meet all or several of these conditions:
- Your brand works with two or more partners or affiliates that run Google Ads campaigns using keywords related to your products or services.
- You already have some kind of agreement or regulation in place with your partners regarding keywords or CPCs, but control is still manual and imperfect.
- You devote significant management time to supervising, coordinating, and renegotiating partner activity in Google Ads.
- You experience recurring CPC inflation caused by internal competition or by the entry of external competitors.
- You need to distribute traffic among partners strategically (by share, territory, or performance), but Google Ads does not provide the tools to do so accurately.
Implementation: Without Interrupting Your Current Operations
The system integrates with your partners’ existing Google Ads accounts. It does not require them to change their campaign structure or adopt any new tools. Control is exercised by the brand from the Fáktica dashboard.
Week1 — Audit and Network Mapping
We analyze the accounts of all active partners: shared keywords, CPC levels, overlaps, current traffic distribution, and comparative performance.
Week 2 — Rule and Goal Configuration
The brand manager defines distribution guidelines in the dashboard: traffic percentage by partner, maximum CPCs by keyword, strategic priorities, and competitor alerts.
Week 3 — Installation of the Regulation Software
Fáktica’s proprietary scripts are deployed into the partners’ Google Ads accounts. The system begins operating.
From Week 4 Onward — Ongoing Operation and Reporting
The system regulates autonomously. You receive regular reports on distribution, CPCs, compliance with rules, and each partner’s performance. Strategic adjustments can be applied from the dashboard within hours.
YOUR QUESTIONS ANSWERED
Frequently Asked Questions
Frequently Asked Questions
Do partners need to install anything in their accounts or give me access?
Partners must grant manager access to Fáktica’s Google Ads account. They do not need to install any additional tools or modify their campaign structure. The system operates externally to their accounts, applying the maximum CPCs that you define as the brand. It is a standard, non-invasive process.
What happens if a partner does not want to participate in the system?
The system only acts on the accounts of partners who grant access. For those who do not participate, regulation continues to be applied manually as before. In practice, partners usually accept because the system reduces the internal competition that also harms them.
How is this different from simply agreeing on an exclusive keyword list for each partner?
Exclusive keyword assignment is a static form of regulation: it is agreed once and does not respond to market changes. Fáktica’s system is dynamic: it manages CPCs in real time, reacts to the entry of competitors, and allows you to adjust traffic distribution within hours in response to any strategic or market change.
Can partners see what the system is doing in their accounts?
Yes, with full transparency. The system applies maximum CPCs in partners’ accounts as if they were normal bid adjustments. The dashboard can also be configured so that partners have visibility into the data relevant to them, reducing friction and increasing trust.
Can the system automatically reward the best-performing partners?
Yes. The system allows you to configure traffic distribution rules based on each partner’s performance (conversion rate, lead quality, sales close rate). The best performers automatically receive more traffic, without the need to renegotiate agreements manually.
What sectors and volumes can the system handle?
The system has been especially tested in insurance, energy, telecommunications, and education. It can manage networks ranging from 2 to dozens of partners, with hundreds or thousands of keywords. There is no scale limit.
