Smart Partner Regulation
Smart Partner Regulation System for Google Ads
Automate the control of the partner network that acquires customers for your brand on Google Ads. Cut internal CPC inflation, distribute traffic with precision and block the competition. In real time, with no manual supervision. For insurance, energy, telecommunications and education brands that run a partner network.
Results achieved
CPC reduction
15-25%
Time to roll out a strategic change across the whole network, versus the weeks the manual process takes.
Minutes
Compliance with the rules and agreements set with each partner.
100%
common problems
Do you manage a network of partners bidding on Google Ads to acquire customers for your brand?
Then you probably have these three problems on the table, month after month. Insurance, energy, telecommunications and education brands with a partner network all share the same pattern: competition between partners drives up everyone's leads, manual control always arrives late, and there's no real-time visibility into what's happening in each account.
Internal CPC inflation
Your partners compete against each other for the same keywords. That competition raises the CPC everyone pays, makes leads more expensive and shrinks the whole network's margin. You pay more to acquire the same customers.
Slow, imprecise manual control
Setting maximum CPCs per keyword, assigning keywords per partner, negotiating strategy changes... Each adjustment takes weeks or months to coordinate. And by the time it's finally implemented, the market has already shifted.
No real-time visibility or reaction to competitors
You don't know at any given moment how much traffic each partner is capturing or how spend is evolving. And when an external competitor starts bidding on your keywords, you find out too late.
What used to take months to negotiate and weeks to implement, the system does in minutes and keeps running without constant supervision. The effect goes beyond the operational: when the brand can adjust traffic distribution in real time, the split stops being a quarterly debate and becomes a manageable parameter like any other business metric.
How it works
A system that automates in real time what you do by hand today
We’ve developed a technology that automates in real time everything brands do manually today to regulate their partners’ activity on Google Ads. The system has two integrated components. The first, a unified dashboard, gives real-time visibility into each partner’s traffic distribution, performance and spend, with automatic alerts when competitors enter: the brand manager decides with complete data, not with yesterday’s reports. The second, an automatic regulation software, executes those guidelines autonomously and continuously across all the partners’ accounts —maximum CPCs per keyword, traffic split according to the assigned percentage and automatic reaction to competitors— with no manual intervention for each adjustment. What used to be negotiated over weeks is applied in a coordinated, simultaneous way within hours.
You already try to manage it — so why is it still a problem?
You already try to manage it — so why is it still a problem?
You already try to manage it — so why is it still a problem?
They're rigid
They're rigid
They create friction with partners
They create friction with partners
The solution
With our technology, you can implement and automate in real time everything you now do manually.
Unified dashboard
Real-time visibility into each partner's traffic distribution, performance and spend, with automatic alerts when competing brands enter. The brand manager decides with complete data, not with yesterday's reports.
Automatic regulation software
It executes the brand manager's guidelines autonomously and continuously across all the partners' accounts: maximum CPCs per keyword, traffic split and reaction to competitors. With no manual intervention for each adjustment.
Coordinated changes in hours
What used to be negotiated over weeks is applied in a coordinated, simultaneous way across all accounts within hours, not months.
Coordinate, regulate and monetize your partners' activity on Google Ads from a single panel
How much does managing it by hand cost you?
From weeks to minutes: the difference that changes the dynamic with your partners
Today, coordinating a CPC reduction to the optimal minimum across several partners is a process that drags on for weeks or months: calls, emails, manual follow-up and multiple negotiations. With the Smart Regulation System, that same process runs in a few minutes and keeps going without constant supervision. This difference in speed isn’t just operational: it changes the balance of power in the negotiation, because the traffic split stops being a quarterly debate and becomes a manageable parameter like any other business metric.
In depth
Traffic per partner and keyword in real time.
Comparative performance of each commercial partner.
Automatic alerts when external competitors enter.
Compliance with the agreements set with each partner.
Strategic decisions made with complete data, not with yesterday's reports.
Regulation software: what it executes
Automatic management of maximum CPCs per keyword in each partner account.
Performance-based traffic distribution: the best partners receive more, with no renegotiation.
Precise traffic split according to the percentage assigned to each partner.
Automatic CPC increase when competitors enter; decrease when they withdraw.
Coordinated rollout of strategic changes in hours, not weeks.
"Your partners are bidding against each other. You're paying the cost of that war."
The Fáktica Analytics team
Who is this system for?
This system is designed specifically for brands that meet all or several of these conditions.
You operate in high-competition, high-CPC sectors
Insurance, energy, telecommunications, education or other sectors with large-scale customer acquisition.
You already regulate your partners, but by hand
You have some agreement on keywords or CPCs, but control is still manual and imperfect.
You spend management time supervising the network
You don't know at any given moment how much traffic each partner is capturing or how spend is evolving. And when an external competitor starts bidding on your keywords, you find out too late.
You suffer recurring CPC inflation
By quota, territory or performance, but Google Ads doesn't give you the tools to do it accurately.
You want to reward your best partners
Give more traffic to whoever converts best, automatically and without renegotiating each agreement.
Implementation
Implementation without disrupting your current operation
The system integrates over your partners' existing Google Ads accounts. It doesn't require them to change their campaign structure or adopt any new tool. Control is exercised by the brand from Fáktica's dashboard.
Audit and network map
We analyze the accounts of all active partners: shared keywords, CPC levels, overlaps, current traffic distribution and comparative performance.
Rules and objectives setup
Fáktica's proprietary scripts are deployed in the partners' Google Ads accounts and the system starts operating.
Regulation software installation
Fáktica's proprietary scripts are deployed in the partners' Google Ads accounts and the system starts operating.
Continuous operation and reporting
The system regulates autonomously. You receive periodic reporting on distribution, CPCs, rule compliance and each partner's performance; strategic adjustments are applied from the panel within hours.
TEAM
Specialists in digital marketing, analytics and advertising technology development.
Every account has a direct manager and access to the technical team from the start of the project.
FOUNDING PARTNER · CEO
Marcos Ferreiro
Aeronautical Engineer (UPM) and Master in Public Administration (Harvard University). He began his career in the aerospace sector, modeling fluid dynamics systems. He teaches impact evaluation at IE Business School.
CO-FOUNDING PARTNER & BOARD MEMBER
Pablo Marco
Mining Engineer and Master in Public Management (Harvard University). He worked as a consultant at McKinsey and in 2005 founded Iguana Sell, a pioneering e-commerce company in Spain. He is an associate vice dean at IE University – School of Politics, Economics & Global Affairs.
DATA ANALYST
Aliona Blidari
Our guardian angel for analytics. Aliona studied Mathematics and Business Administration at the Trade Co-operative University of Moldova before moving to Spain. Her passion for mathematics, traveling, and learning new things has remained intact, and it led her to Fáktica in 2024.
SOCIAL MEDIA, CRM & CONTENT
Álvaro Rebollo
Telecommunications Engineer (Polytechnic University of Madrid), he has spent two decades in digital marketing, streaming and CRM — first at BMG and Sony Music, and later leading his own project, Los Amigos Digitales. He has collaborated with Fáktica since 2022 on social media campaigns and content development.
PPC, ANALYTICS & CONTENT
Javier Pérez
Aeronautical Engineer (Polytechnic University of Madrid), he worked for 15 years at Airbus Defence & Space before moving to St. Louis (USA), where he currently lives. A chess master and expert in statistics and data science, he has collaborated with Fáktica since 2019 on algorithm development, data analytics, PPC campaign management and technical content development.
TECHNOLOGY DIRECTOR
Jonatan Castaño
Aeronautical Engineer (Polytechnic University of Madrid) and graduate in Social and Cultural Anthropology (UNED). He worked in data analysis at EADS and Airbus, and from there moved into optimizing digital marketing campaigns.
PRODUCT DEVELOPMENT DIRECTOR
José Gómez
Degree in Economics and Business (UCM) with a postgraduate degree from the Hanken School of Economics (Helsinki). An expert in Mobile Marketing and Mobile Value-Added Services, he has worked with telcos and entertainment and consumer brands across LATAM and EMEA. Passionate about digital marketing and UX optimization.
GRAPHIC DESIGNER
Lisle Ordóñez
A graphic designer and audiovisual director, winner of international awards for best art direction at the Dark Comedy Film Festival in Los Angeles (2023) and the ACTRUM Film Festival (2021), Lisle has collaborated with Fáktica Analytics since 2021. She has designed advertising campaigns and graphic pieces for Microsoft, Kodak, the European Union and STIB Belgium. Her artistic work can be seen here.
SENIOR SOFTWARE DEVELOPER
Oleksandr Chernenko
A senior .NET developer and TensorFlow-certified, Oleksandr holds a master's in Computer Science from the V.I. Vernadsky Taurida National University (Ukraine). He is an expert in web application development and a lover of the beaches of Asturias, where he surfs whenever he can. He has collaborated with Fáktica since 2022.
DATA ANALYST
Vazgen Movsesyan
Graduate in Accounting and Finance (University of Oviedo), he began his career in auditing and business advisory, later joining the Fáktica team as a Junior Analyst, where he combines analysis with overseeing the company's finances.
DATA ANALYST
Ana María Ramírez
Holder of a Master's in Financial Advisory and Planning (Rey Juan Carlos University), she began her career in financial advisory, later joining the Fáktica team as a Junior Analyst.
OUR CLIENTS
Companies that trust us
FAQs
Frequently asked questions
Do partners need to install anything or give me access?
Partners must grant manager access to Fáktica’s account in Google Ads. They don’t need to install any tool or change their campaign structure. The system operates from outside their accounts, applying the maximum CPCs you define as the brand. It’s a standard, non-invasive process.
What happens if a partner doesn't want to take part?
The system only acts on the accounts of partners who grant access. For those who don’t take part, regulation is applied manually as before. In practice, partners usually accept because the system reduces the internal competition that also hurts them.
How is it different from agreeing exclusive keywords per partner?
Assigning exclusive keywords is static regulation: it’s agreed once and doesn’t respond to market changes. Fáktica’s system is dynamic: it manages CPCs in real time, reacts to competitors entering and lets you adjust traffic distribution within hours in response to any change.
Can partners see what the system does in their accounts?
Yes, with full transparency. The system applies maximum CPCs as normal bid adjustments. The dashboard can be configured so partners have visibility of the data relevant to them, which reduces friction and builds trust.
Can it automatically reward the best partners?
Yes. It lets you configure traffic-distribution rules based on each partner’s performance (conversion rate, lead quality, sales closing). Those who perform best receive more traffic automatically, with no manual renegotiation of the agreements.
What sectors and volumes does it handle?
It’s especially designed for insurance, energy, telecommunications and education. It can manage networks from 2 to dozens of partners with hundreds or thousands of keywords. There’s no limit on scale.
REVIEWS
What do our clients say?
PROJECTS
Real-world applications of our methodology and technology across different projects.
The main goal of our campaigns: to increase our clients' profits in a measurable way.