Fáktica’s Anti-Bot technology is built on a simple premise: it’s not about blocking everything—it’s about blocking what truly matters. Instead of focusing only on IPs, our system adds selective exclusions across placements, geo micro-areas, and audiences. This allows us to precisely identify and eliminate the environments where fraud is concentrated, while safeguarding high-quality traffic.

Unlike software that relies on IP blocking—ineffective against dynamic IPs and CG-NAT—our model is powered by machine-learning algorithms that analyze hundreds of combined signals: from technical placement characteristics (language, domain, age, authority, or security protocol) to behavioral and geographic patterns.

Through this process, the system learns and adapts, discovering new exclusion criteria as fraud evolves. When it detects toxic environments or fraudulent behavior, the system adjusts bids and applies automatic exclusions, reducing invalid traffic without generating false positives.

In addition, the model continuously self-trains, learning from every campaign and adapting to new fraud patterns.

PREMIUM SERVICE (only for ad spend > €1M/year). If you face targeted competitor attacks in Search campaigns, we protect you from malicious clicks and impression storms designed to damage your Quality Score, worsen your average position, and increase your costs. We do this by building an architecture designed specifically for you: a bespoke solution that cross-references Google Ads data with server logs and CRM data to deliver maximum real-time protection—and also enables you to gather forensic evidence of the damage, so you can escalate your claim to Google.