Remm Guitart Dealerships

Winning customers for Renault and Dacia dealerships across the province of Barcelona

AUTOMOTIVE

B2C

Final cost per new vehicle sold

~€400

CONTEXT

Remm Guitart, an official Renault and Dacia dealer with deep roots in the province of Barcelona

REMM GUITART, S.L. is an official Renault and Dacia dealer, with sales and aftersales centres in Molins de Rei, Igualada, Vilanova i la Geltrú, Vilafranca del Penedès, Esparreguera and Martorell.

The challenge

Remm Guitart is a family business with strong local roots. It was formed in 2001 through the merger of two companies, Garaje Remm and Guitart.

"Working with Fáktica has been the step up in quality we needed at Remm Guitart. We had tried several web developers, trained our own team to become self sufficient and looked for support from multinationals, and Fáktica is the only approach that has produced real growth in leads and sales. On top of that, how close they stay to the business and how consistently they follow it have allowed us to optimise our investment and significantly improve profitability."

Víctor Cabré

CEO, Remm Guitart. Official Renault Dealer

The solution

The core of our strategy: aligning marketing objectives with Remm Guitart's business objectives

Understanding how car buyers actually behave

On average, buyers spend around 15 hours over 3 months choosing their vehicle, and yet they visit only 2 or 3 dealerships before buying. Reaching potential customers at the right moment, on the right channel, is therefore critical. 3 out of 4 consumers buy a vehicle without ever filling in an online form, which makes them hard to track. The first step, then, is to build the infrastructure needed to measure results with maximum accuracy.

Allocating budget to the right geographies

Distributing budget properly starts with knowing how profitable each geographic area really is. To do that we rely on SmartGeo, the geographic analysis algorithm developed by Fáktica Analytics. For new vehicles we geotargeted spend to the catchment area of each dealership, while for used vehicle promotions we opened targeting up to the whole territory. Within each area, SmartGeo let us adjust bids to the profitability actually achieved in that region.

Campaigns tuned to maximise net margin

We use MaxProfit, the technology developed by Fáktica Analytics, to run campaigns at the point that maximises Remm Guitart's profit, combining search campaigns with PMax (YouTube, Google Maps and programmatic) and Display remarketing.

Cars on display inside a REMM Guitart dealership

Customer being served by a salesperson at a dealership desk

Results

Final cost per new vehicle sold

~€400

Cost per visit of around €10: new dealership visits for both sales and aftersales.

Cost per lead under €100, across new and used vehicles.

We continue to improve results today in an increasingly competitive market, with new brands recently entering Europe.

REVIEWS

What do our clients say?

"The Fáktica team gives us commitment, trust and efficiency. They adapt to our changes and needs, supporting us at every step to reach our strategic goals. And the numbers prove it."

"With Fáktica our investment is always optimized and aligned with the company's goals. Thanks to them, SEM and SEO have become priority actions because of the ROI achieved. They contribute to our strategic marketing and sales decisions."

"Highly qualified professionals. They find solutions to the challenges we bring them. They're very easy to work with."

"They didn't just implement the project we'd agreed on — they also proposed several additional KPIs that proved extremely useful"

"They generated dozens of B2B sales leads for us, along with information and location data on potential customers. They're helping us consolidate and expand in Peru, Chile, Mexico, Colombia, Argentina and Panama."

"I recommend Fáktica 100% to any business looking to drive customers to their premises or physical store. Since March 2022 they've been running our Google Ads campaigns on weekdays, which is traditionally when we have the fewest customers. In the first 3 months we increased bookings by 80%, and within a year we had already tripled them!"

"Working with Fáktica has been the step up in quality we needed at Remm Guitart. After trying several web developers, training ourselves internally to be self-sufficient, and seeking support from multinationals, the only solution that has truly delivered tangible growth in leads and sales has been Fáktica. On top of that, their closeness and constant attention to our business have allowed us to optimise our investments and significantly improve profitability."

OUR CLIENTS

Remm Guitart Dealerships

Winning customers for Renault and Dacia dealerships across the province of Barcelona

Remm Guitart, an official Renault and Dacia dealer with deep roots in the province of Barcelona

The core of our strategy: aligning marketing objectives with Remm Guitart's business objectives

Understanding how car buyers actually behave

Allocating budget to the right geographies

Campaigns tuned to maximise net margin

What do our clients say?

Companies that trust us

Request a no-obligation analysis of your potential traffic, cost and conversions.

We'll send you an estimate of the opportunities in your sector along with an initial diagnosis of your current account.

We reply within 24 hours.

Remm Guitart Dealerships

Winning customers for Renault and Dacia dealerships across the province of Barcelona

Remm Guitart, an official Renault and Dacia dealer with deep roots in the province of Barcelona

The core of our strategy: aligning marketing objectives with Remm Guitart's business objectives

Understanding how car buyers actually behave

Allocating budget to the right geographies

Campaigns tuned to maximise net margin

What do our clients say?

Companies that trust us

Request a no-obligation analysis of your potential traffic, cost and conversions.

We'll send you an estimate of the opportunities in your sector along with an initial diagnosis of your current account.We reply within 24 hours.

We'll send you an estimate of the opportunities in your sector along with an initial diagnosis of your current account.

We reply within 24 hours.