Sincro Technology
Sync your Google Ads campaigns with your call center's real capacity
Align your lead flow with your agents' availability in real time and maximize profitability. Designed for call centers and companies that handle large volumes of leads in insurance, energy, education, telecommunications or financial services.
Results achieved with Sincro
Increase in productivity per agent
+15%
Reduction in leads lost to operational overload
20-30%
Improved overall ROAS by eliminating over-investment peaks and low-activity troughs.
+ROAS
common problems
In a call center, incoming traffic varies constantly, but your team's capacity doesn't. The result is two expensive problems that repeat every day: moments when more leads arrive than can be handled, and moments when the team is idle. Sincro is designed for call centers and companies that handle large volumes of leads in real time in sectors where response speed changes everything: insurance, energy, education, telecommunications or financial services.
Peaks that overwhelm the team
When traffic exceeds answering capacity, leads pile up and go cold. A lead that isn't contacted in time loses value fast: you've paid for it and you don't convert it.
Troughs with the team idle
During low-activity hours, part of the team sits on their hands while the budget keeps running without using all the available capacity.
Pausing campaigns by hand isn't the solution
Stopping and restarting campaigns manually causes losses and resets Google's algorithm learning. The adjustment has to be continuous, not pause after pause.
In most call centers, ad investment and team capacity work as two separate worlds: traffic comes in at its own pace and the team absorbs it as best it can. Sincro brings those two worlds together. It connects your Google Ads campaigns with your team’s real answering capacity and adjusts spend in real time —lowering it when more leads would arrive than can be handled, and raising it when there’s room to capture more— so every euro invested works where it can actually convert. The result isn’t just a better ROAS: it’s a more stable operation, a less overwhelmed team, and spend that keeps pace with your reality on its own.
How does it work?
Sincro acts as a smart layer over Google Ads. Through a simple interface, you define your team’s maximum handling capacity —by day or by time slot— and the system takes care of the rest. When the traffic generated exceeds your team’s capacity, Sincro automatically lowers bids, prioritizing the highest-profitability (ROAS) keywords and audiences. When activity drops, the system progressively raises bids on profitable terms to ensure a steady flow of leads without compromising overall profitability. It all happens in real time and without interruptions, avoiding the losses caused by pausing campaigns manually.
Full marketing–operations synchronization
Full marketing–operations synchronization
Compatible with Smart Bidding and PMax
Compatible with Smart Bidding and PMax
Automatic, adaptive management
Automatic, adaptive management
What changes with Sincro
When ad investment keeps pace with the team's real capacity, the impact isn't only operational: it improves planning, team morale and the margin of the whole operation.
Better resource planning
Lead flow stops being unpredictable. You can size shifts and staff against stabilized demand, not against peaks and troughs that are impossible to anticipate.
Less stress, more conversion
By removing overload, agents handle each lead in the right conditions to convert it. It reduces stress for acquisition and operations teams, and fewer hot opportunities are lost.
More net margin
At every moment, the system favors the traffic with the highest return potential, improving the net margin of the whole operation, not just an isolated campaign metric.
Shall we talk about your operation?
Today, most teams manage the mismatch between traffic and capacity by pausing and restarting campaigns manually: a slow, imprecise method that resets Google’s algorithm learning every time. Sincro turns that manual work into an automatic, continuous adjustment that balances traffic volume with the answering capacity available at each moment.
Without Sincro (manual management)
Traffic peaks that overwhelm the team and let already-paid leads go cold.
Troughs with idle agents and wasted budget.
Manual pauses that reset Smart Bidding's learning.
Shift planning against unpredictable demand.
Bidding governed by the team's real workload, not by manual estimates.
With Sincro (automatic adjustment)
Automatic bid reduction when traffic exceeds capacity, prioritizing the highest ROAS.
Guesswork bidding decisions, disconnected from the team's real workload at any given moment.
Progressive bid increases on profitable terms when activity drops.
Real-time adjustment without pausing campaigns or losing learning.
It respects Smart Bidding and PMax learning at all times.
"Call center traffic varies every hour. Your capacity to handle it doesn't. Sincro syncs the two in real time."
The Fáktica Analytics team
Sincro is especially suited to you if you recognize any of these situations.
Call centers handling hot leads by phone
Companies with phone-based lead handling that need to make contact fast so they don't lose the opportunity.
B2C businesses with a high volume of daily contacts
Large volumes of leads that must be handled within the day, with irregular demand.
Sales teams that work in shifts or time slots
Stopping and restarting campaigns manually causes losses and resets Google's algorithm learning. The adjustment has to be continuous, not pause after pause.
Companies that want to match spend to real capacity
Companies with seasonal peaks or changing team sizes that need to recalibrate capacity (by day, time slot or period) without rebuilding campaigns.
Businesses with seasonality or a variable workforce
Companies with seasonal peaks or changing team sizes that need to recalibrate capacity (by day, time slot or period) without rebuilding campaigns.
Implementation
Sincro integrates over your existing Google Ads campaigns. It doesn't require deep integration with your CRM or rebuilding your campaign structure: you just declare your team's capacity and grant access to your Google Ads metrics.
Setup
We connect Sincro to your Google Ads account and you define your team's maximum handling capacity by day or time slot. The timeframe depends on the account's complexity and your call-center management system.
First effects
The system learns your real activity patterns and consolidates a stable ROAS improvement, once calibrated to your operation.
Stabilization
The system learns your real activity patterns and consolidates a stable ROAS improvement, once calibrated to your operation.
Self-regulation
Sincro self-regulates using activity data. You can update capacity at any time (holidays, new hires, seasonal peaks) and the system automatically recalibrates bids.
TEAM
Specialists in digital marketing, analytics and advertising technology development.
Every account has a direct manager and access to the technical team from the start of the project.
FOUNDING PARTNER · CEO
Marcos Ferreiro
Aeronautical Engineer (UPM) and Master in Public Administration (Harvard University). He began his career in the aerospace sector, modeling fluid dynamics systems. He teaches impact evaluation at IE Business School.
CO-FOUNDING PARTNER & BOARD MEMBER
Pablo Marco
Mining Engineer and Master in Public Management (Harvard University). He worked as a consultant at McKinsey and in 2005 founded Iguana Sell, a pioneering e-commerce company in Spain. He is an associate vice dean at IE University – School of Politics, Economics & Global Affairs.
DATA ANALYST
Aliona Blidari
Our guardian angel for analytics. Aliona studied Mathematics and Business Administration at the Trade Co-operative University of Moldova before moving to Spain. Her passion for mathematics, traveling, and learning new things has remained intact, and it led her to Fáktica in 2024.
SOCIAL MEDIA, CRM & CONTENT
Álvaro Rebollo
Telecommunications Engineer (Polytechnic University of Madrid), he has spent two decades in digital marketing, streaming and CRM — first at BMG and Sony Music, and later leading his own project, Los Amigos Digitales. He has collaborated with Fáktica since 2022 on social media campaigns and content development.
PPC, ANALYTICS & CONTENT
Javier Pérez
Aeronautical Engineer (Polytechnic University of Madrid), he worked for 15 years at Airbus Defence & Space before moving to St. Louis (USA), where he currently lives. A chess master and expert in statistics and data science, he has collaborated with Fáktica since 2019 on algorithm development, data analytics, PPC campaign management and technical content development.
TECHNOLOGY DIRECTOR
Jonatan Castaño
Aeronautical Engineer (Polytechnic University of Madrid) and graduate in Social and Cultural Anthropology (UNED). He worked in data analysis at EADS and Airbus, and from there moved into optimizing digital marketing campaigns.
PRODUCT DEVELOPMENT DIRECTOR
José Gómez
Degree in Economics and Business (UCM) with a postgraduate degree from the Hanken School of Economics (Helsinki). An expert in Mobile Marketing and Mobile Value-Added Services, he has worked with telcos and entertainment and consumer brands across LATAM and EMEA. Passionate about digital marketing and UX optimization.
GRAPHIC DESIGNER
Lisle Ordóñez
A graphic designer and audiovisual director, winner of international awards for best art direction at the Dark Comedy Film Festival in Los Angeles (2023) and the ACTRUM Film Festival (2021), Lisle has collaborated with Fáktica Analytics since 2021. She has designed advertising campaigns and graphic pieces for Microsoft, Kodak, the European Union and STIB Belgium. Her artistic work can be seen here.
SENIOR SOFTWARE DEVELOPER
Oleksandr Chernenko
A senior .NET developer and TensorFlow-certified, Oleksandr holds a master's in Computer Science from the V.I. Vernadsky Taurida National University (Ukraine). He is an expert in web application development and a lover of the beaches of Asturias, where he surfs whenever he can. He has collaborated with Fáktica since 2022.
DATA ANALYST
Vazgen Movsesyan
Graduate in Accounting and Finance (University of Oviedo), he began his career in auditing and business advisory, later joining the Fáktica team as a Junior Analyst, where he combines analysis with overseeing the company's finances.
DATA ANALYST
Ana María Ramírez
Holder of a Master's in Financial Advisory and Planning (Rey Juan Carlos University), she began her career in financial advisory, later joining the Fáktica team as a Junior Analyst.
OUR CLIENTS
Companies that trust us
FAQs
Frequently asked questions
What are the main use cases?
Call centers or companies that handle hot leads by phone; B2C businesses with a high volume of daily contacts; sales or customer-service teams that work in shifts or time slots; and companies looking to balance ad investment with their team’s real operational capacity.
Is it compatible with smart bidding strategies like Smart Bidding or Performance Max?
Yes. Sincro is designed to work alongside Google Ads’ automated strategies. Instead of pausing campaigns (which would reset the algorithm’s learning), it adjusts bid modifiers and budget progressively, preserving Smart Bidding and PMax learning. That way you get the benefits of both systems with no loss of performance.
How long does implementation take and when will I see results?
Setup usually takes 1-2 weeks, depending on the account’s complexity and your call-center management system. The initial effects —fewer lost leads and better traffic distribution— show within the first weeks, while the stable ROAS improvement consolidates from the second or third month, once the system has learned your real activity patterns.
What if my team's capacity changes (holidays, new hires, seasonal peaks)?
Maximum capacity is a parameter you can update at any time from the interface. You can adjust it by day, time slot or period, and Sincro automatically recalibrates bids to the new thresholds. This makes the technology especially valuable for businesses with seasonal activity or variable workforces.
What data does Sincro need to work?
It needs two types of information: (1) the operational capacity declared by the client (leads or calls that can be handled per day or time slot) and (2) access to Google Ads activity and conversion metrics. It doesn’t require deep integration with your CRM or your call-center software, although such integration can improve the system’s accuracy.
Does Sincro turn off my campaigns when there's overload?
No. It specifically avoids manual shutdowns. During overload it lowers bids, prioritizing the most profitable, and when activity drops it raises them progressively. Campaigns are never paused, so the algorithm’s learning stays intact.
REVIEWS
What do our clients say?
PROJECTS
Real-world applications of our methodology and technology across different projects.
The main goal of our campaigns: to increase our clients' profits in a measurable way.