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What Google Ads advertisers should know about duplicate GCLIDs and charges arising from invalid impressions What Google Ads advertisers should know about duplicate GCLIDs and charges arising from invalid impressions If you manage Google Ads campaigns with significant budgets, you probably trust that Google only charges you for legitimate clicks. But there are two anomalous […]

12.015 IMPRESSIONS, 0 CLICKS 12.015 IMPRESSIONS, 0 CLICKS A search campaign with Ad Relevance “Above Average,” a 48% Absolute Top rate, and a 95% Search Impression Share. And zero clicks. This is not a problem with your ads. It is an attack. More specifically, an impression storm. A search campaign with Ad Relevance “Above Average,”

Yes. And more than Google wants to admit. Don’t listen to what Google tells you. Listen to what Google charges you—and to your ranking versus your competitors.

If you’re working with PMAX campaigns and want to exclude placements, you probably already know that the current options are quite limited. However, there’s a trick to exclude placements only in PMax…