B2B Digital Marketing
Win more customers in the industrial, technology and B2B sectors through the internet.
WHAT WE DO
We're a team of engineers and creatives with deep experience in telecommunications, software development, engineering, manufacturing and industrial assembly. We speak your language.
We develop comprehensive customer-acquisition strategies in close collaboration with your sales team.
Selected by Google among the top 3% of Spanish PPC agencies (2025)
HubSpot Solutions Provider
NEOTEC Program — Spanish Ministry of Science and Innovation
Selected by Google among the top 3% of Spanish PPC agencies (2025)
HubSpot Solutions Provider
NEOTEC Program — Spanish Ministry of Science and Innovation
+15 years of experience
+15 years
International management
+50 countries
€4M managed in 2025
4M €
Return on ad spend (ROAS) above 8 in 2025
+8 ROAS
We support your company's business goals
Generate more business through digital channels
Increase the visibility of your products and services
Launch new products to market
Increase the profitability of your online marketing
Open up markets in other countries
Prospect new sectors and markets
Generate more business through digital channels
Increase the visibility of your products and services
Launch new products to market
We support your company's business goals
Increase the profitability of your online marketing
Open up markets in other countries
Prospect new sectors and markets
OUR CLIENTS
Companies that trust us
DO YOU NEED THIS?
Signs you need this service
If you recognize yourself in any of these situations, well-executed B2B digital marketing has a direct impact on your bottom line. And the sooner it's fixed, the less it costs.
Your digital marketing runs on impulses, with no plan
One-off campaigns, occasional content, actions that don't connect with each other or with a measurable business goal. There's activity, but no direction.
You can't prove which part of your spend generates customers
Google Ads reports one set of conversions, Analytics another, and your CRM — if you have one — doesn't match either. Without a unified view of the funnel, you decide where to invest on intuition and can't justify the budget to management.
You get leads, but not customers
The inquiries that come in aren't qualified: the curious, students, competitors. Your sales team wastes time filtering, and the real opportunities go cold before the first call.
Marketing and sales work in separate silos
What marketing generates isn't what sales needs to close. Without a connected flow — from campaign to CRM and from CRM back to campaign — nobody knows which actions end in signed contracts.
Your customer acquisition depends 100% on paying
The day you stop the ads, the leads disappear. You don't show up when your customers research solutions on Google, your competitors take that space as the sector's go-to names, and your cost per click keeps rising.
You suspect part of your budget is going to fraudulent traffic
Bots filling out forms, competitors clicking your ads, traffic peaks with no conversions. You don't just lose that money: those clicks pollute the data your campaigns optimize on and degrade the performance of the whole account.
METHODOLOGY
4 phases: from audit to action plan
At Fáktica we don't hand over a strategy document to gather dust in a drawer. We build a living action plan, reviewed with real data, designed to generate customers at a profitable cost.
Situation audit
We analyze your current digital presence, your competitors, the channels you already use, the quality of your data and your sales process. We identify gaps, inefficiencies and real growth opportunities — including any fraudulent traffic that may be wasting your investment.
Defining buyer personas and journeys
In industrial and technology B2B there are multiple decision-makers. We map each key profile (technical manager, purchasing director, CEO), their motivations, their objections and the content that moves them at each stage of the buying cycle.
Channel selection and budget allocation
We determine the optimal mix of channels (Google Ads, LinkedIn, SEO, content, email) based on your average deal size, the search volume in your niche and the target cost per lead that ensures profitability.
Action plan with KPIs and goals
We deliver a quarterly roadmap with prioritized actions, owners, allocated budget and the key indicators we'll measure: leads, MQLs, SQLs, cost per acquired customer and ROI.
Alignment with your sales team
We present the plan to the sales team, define the lead-handoff process and establish the feedback loop: how CRM data flows back to optimize the campaigns.
Ongoing monthly review
Strategy isn't static. Each month we review the KPIs, adjust the channel allocation and update the plan with what we learn from the active campaigns.
Ask us for an estimate of your potential traffic, cost and conversions
We analyze your account and your sector with no obligation. We tell you what's possible and what isn't.
End-to-end B2B digital marketing support
Digital strategy
Focused on growing your business with a solid, data-driven plan.
Content creation
Technical white papers, sales brochures, blog posts…
Paid channels & SEO
We create and manage campaigns on Google, Bing and LinkedIn.
Web optimization
We build and optimize your website and landing pages for conversion.
CRM setup
We sync with your CRM or help you set up a new one.
Data analytics
We use your data to understand your customers better and improve performance.
WHY FÁKTICA
What sets us apart from any other B2B marketing agency
Specialists in industrial and technology B2B
We're not a generalist agency. Our team, methodology and technology are designed for the long sales cycle, multiple decision-makers and high deal sizes of B2B. We speak your technical vocabulary in everything we do, from a white paper to ad copy.
A complete system, not isolated channels
Strategy, content, paid campaigns, CRM and analytics work as a single system: the keywords that convert in ads prioritize the content, the content feeds the campaigns, and the CRM data teaches the platforms which profiles end up buying.
We optimize for customers, not vanity metrics
We don't chase clicks or impressions. We measure from the first click to the signed contract: real cost per acquired customer, ROI by channel and pipeline generated. It's the difference between optimizing for contacts and optimizing for revenue.
A technology company with its own platform
We're not a traditional agency: our R&D in analytics and machine learning is funded by the CDTI and Madrid City Council. Our Max Profit© & AntiFraude© technology maximizes the total profit of your campaigns and eliminates the fraudulent traffic — bots and malicious competitor clicks — that wastes budget and pollutes your data.
Google Premier Partner 2025 (Top 3% in Spain)
We're one of Google's few Premier partners in Spain, which gives us early access to beta products, priority support and industry benchmarks to make better decisions.
Proprietary Max Profit© & AntiFraude© technology
Our proprietary platform optimizes campaigns to maximize total profit, not just clicks. It increases qualified leads by 30% while keeping the same cost per lead.
PROJECTS
Real-world applications of our methodology and technology across different projects.
The main goal of our campaigns: to increase our clients' profits in a measurable way.
REVIEWS
What do our clients say?
FAQs
Frequently asked questions
How long does it take for the strategy to be ready?
The first signs of qualified leads appear within the first 2-4 weeks of the campaign. Real optimization — where the algorithm learns and costs come down — takes 2 to 3 months of accumulated data. SEO and content are a longer-term investment (3-6 months), which is why we usually combine them with paid campaigns that deliver immediate results.
What minimum budget do I need?
In B2B we recommend a minimum of €3,000/month in ad spend to get enough data volume to optimize with Smart Bidding. Below that, campaigns don't get the data they need to learn.
What information do you need from us to start?
We need access to your analytics tools (Google Analytics, Search Console), active ad accounts and a working session with your marketing and sales team. The better we understand your business, the better we optimize campaigns. So, where available, we ask for information on CAC (customer acquisition cost), CLV (customer lifetime value), revenue and margins, ideally broken down by product/service lines or families and by geography. With that data we can steer ad investment toward the most profitable segments, not just the ones that generate the most volume. We know this is sensitive data. That's why we sign an NDA before you share any confidential information, and we operate with complete discretion. The information you provide is used solely to optimize your campaigns and is never shared with third parties.
Do you work with companies that already have a marketing strategy?
Yes. In that case we run an audit to identify gaps and improvement opportunities, and we propose adjustments to the existing plan. We don't always start from scratch.
How do you measure the success of the strategy?
With business metrics: number of qualified leads (MQLs and SQLs), cost per acquired customer, marketing ROI and sales pipeline generated. We don't measure traffic or impressions alone.
I suspect my competitors are clicking my ads. Can you do something?
Yes. We audit your invalid-click rate, the hourly distribution of traffic versus conversions, and session patterns. If we confirm the attack, we activate continuous monitoring and countermeasures, and when the volume justifies it, we prepare the evidence to claim back from Google the amounts improperly charged.
What if we don't have a CRM?
It's not a blocker. If you have one, we integrate with it (HubSpot, Salesforce, Pipedrive, Zoho, Dynamics…). If not, we help you set up one suited to your size, or we build a lightweight solution that logs every lead with its campaign source from day one, so you can start measuring with no licenses and no learning curve.
Do you work in international markets?
Yes. We have experience helping industrial and technology companies enter markets in Europe, LATAM and North America, including creating campaigns and content in English.
Request a no-obligation analysis of your potential traffic, cost and conversions.
We'll send you an estimate of the opportunities in your sector along with an initial diagnosis of your current account.
We reply within 24 hours.